Bar charts show U.S. revenue in millions for Big 4 by agency discipline. Numbers rounded. See Page 1 for breakout of overall agency market’s $31.1 billion in U.S. revenue by agency discipline.
1. Publicis Groupe offers direct marketing through marketing-services units such as Arc, Digitas and Publicis Modem & Dialog; Ad Age classified those agencies by their primary discipline (promotion or digital). 2. Digital
specialty agencies. Agencies in other disciplines on this page also include revenue from those disciplines’ digital services. 3. Sector size based on Group M estimate.
Source: Ad Age DataCenter estimates and analysis
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