Big Four’s take of $31.1 Billion by Discipline

Bar charts show U.S. revenue in millions for Big 4 by agency discipline. Numbers rounded. See Page 1 for breakout of overall agency market’s $31.1 billion in U.S. revenue by agency discipline.
1. Publicis Groupe offers direct marketing through marketing-services units such as Arc, Digitas and Publicis Modem & Dialog; Ad Age classified those agencies by their primary discipline (promotion or digital). 2. Digital
specialty agencies. Agencies in other disciplines on this page also include revenue from those disciplines’ digital services. 3. Sector size based on Group M estimate.
Source: Ad Age DataCenter estimates and analysis

This document (published May 5, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (? Copyright 2008) and is for your personal, non-commercial use only.

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