伟门获可口可乐在越南媒介业务

Coca-Cola 可口可乐

Wunderman 伟门

2012年02月10日,越南,胡志明市——全球饮料巨头可口可乐公司任命伟门(Wunderman)负责其在越南的媒介策划业务。服务内容包括了数字战略的制定、线上线下的活动宣传、社会化媒体营销以及数据分析等。

Ho Chi Minh City, Vietnam, February 10, 2012 – The Coca-Cola Company, global leader in the beverage industry, has appointed Wunderman as its digital agency in Vietnam.

A full service digital agency, Wunderman will focus on digital strategy, campaign activation, social media and analytics with immediate effect.

Pham Nha Uyen, Group Brand Manager, Sparkling and Energy of Coca-Cola Vietnam said, “iMarketing is a key channel and adding Wunderman to our roster of agencies is a strategic move to build stronger digital engagements with our target audiences in Vietnam”.

“We are very pleased to become a strategic partner of Coca-Cola in Vietnam and supporting such an iconic brand is very inspiring for our team,” commented Matthew Collier, CEO of Wunderman Vietnam.

 


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