Taipei, 9 February, 2012 – Omnicom Media Group agency, OMD Taiwan, has won the media buying and planning assignment for PepsiCo Foods – global leader in convenient snacks, foods, and beverages, after a comprehensive pitch.
The scope of work includes full media planning and buying service to PepsiCo Foods snacks brand in Taiwan, which are Lay`s, SunBites, Doritos and Cheetos.
Commenting on the win, Bella Chai, Head of Marketing of PepsiCo Foods Taiwan said, “We are pleased to appoint OMD Taiwan as our media agency. Throughout the pitch process, OMD demonstrated in-depth knowledge of the industry and our business. OMD’s professionalism, resources, insights and tools will help in driving the growth of PepsiCo Food’s operations in Taiwan.”
“We welcome the opportunity to work with PepsiCo Foods in Taiwan. OMD will pull together the best of resources to value-add to PepsiCo’s brand objectives and enhance their reputation in Taiwan. The OMD team is thrilled to be entrusted with the responsibility and enthused to work on the account,” said Elle Huang, CEO, Omnicom Media Group, Taiwan.
OMD’s partnership with PepsiCo Taiwan is effective immediately.