6 February, 2012: Michelle Lau, COO Aegis Media China, today announced the appointment of Meg Chen as Executive Vice President of Digital Investment Management, Aegis Media China. This appointment will take effect immediately.
Meg will be responsible for consolidating the group resources of all digital investment, enhance digital vendor relationships, and create new communication values with innovative digital investment management.
Meg Chen is one of the most experienced digital professionals in the market with an extensive background of knowledge from both client and agency sides. Her digital marketing career spans 20 years, beginning with ZenithOptimedia Zed Digital Taiwan, which became one of the top 3 digital marketing companies in the market under her leadership. In 2008, Meg moved to ZenithOptimedia Zed Digital China as the General Manager, overseeing major clients such as L’Oreal, LVMH, HTC, Puma & Shanghai Mobile, and responsible for Business Development, Strategic Planning, Media Relationships as well as driving both negotiations and initiatives. Her performance has won many major digital awards for clients including Gold Finger Awards, iResearch Marketing Awards and ROI Awards.
“Online investment is beginning to take off with more industry supported facts and figure and has become undeniably one of the most important areas. We are very happy to have Meg with us at this critical moment of booming digital communications. Her appointment will ensure we stay ahead and maintain our excellence in delivering the best digital solutions for our clients,” said Michelle.
“I’m very happy to join the Aegis Media family and I can foresee there will be many exciting opportunities and challenges in this fast growing company,” added Meg.