JWT任命David Eastman为全球数字总监

JWT(智威汤逊) 全球首席执行官Bob Jeffrey今天宣布, 该公司任命David Eastman为全球数字总监(Worldwide Digital Director)。在这个新创立的职位上, Eastman将向Jeffrey汇报工作, 负责对智威汤逊、RMG和所有子公司的数字业务进行战略性监督和管理, 同时负责整合整个网络的数字资产和管理所有激活与全方位营销事务。此外, Eastman还将加盟智威汤逊全球执行委员会。

Eastman现年45岁, 在加盟智威汤逊之前曾任职于 Omnicom拥有的Republic Family(原来的Zulu network), 自2007年起担任首席执行官。在这之前, Eastman在Agency.com工作了七年, 自2006年起担任其总裁兼全球首席执行官, 负责全球运营的各个方面。在他任职期间, Agency.com与客户之间的合作取得了可喜的成绩, 这些客户包括英国航空公司(British Airways)、多乐士(Dulux)和John Lewis。而且Agency.com还被Cyber Won Repor评选为英国获奖第二多的互动代理商。

Jeffrey表示: “数字是我们业务的核心。David Eastman将负责整合我们整个网络的众多数字资产和管理激活和全方位营销, 确保我们能够最大化利用资源, 分享知识, 有效和高效的进行协作, 为我们的客户创造成功的创意。”

Eastman表示: “对于我而言, 这一职位表明了智威汤逊对将数字整合到他们从事的一切事务中的重视程度。我非常高兴能帮助他们实现这一目标。能加入这个团队, 我感到十分激动。”

关于JWT (智威汤逊)

智威汤逊是全球最著名的营销传播品牌。该公司总部位于纽约, 是一个真正全球性的网络, 在90多个国家拥有200多个办事处, 拥有近10,000名营销专业人员。

智威汤逊一直是全球顶级的代理网络之一, 在业界继续保持领先地位, 从1931年制作史上首个电视商业广告到为菲斯奈特(Freixenet)、福特(Ford) 和汇丰银行(HSBC) 等品牌开发获奖的品牌内容, 智威汤逊一直处于领先地位。

智威汤逊的首创精神使它能够与客户建立深入的合作关系, 其客户包括拜耳(Bayer)、吉百利(Cadbury)、帝亚吉欧(Diageo) 、DTC、福特(Ford)、汇丰银行(HSBC)、强生(Johnson & Johnson)、家乐氏(Kellogg’s)、金佰利(Kimberly-Clark)、卡夫(Kraft)、雀巢(Nestle)、诺基亚(Nokia)、劳力士(Rolex)、舒适(Schick)、壳牌(Shell)、联合利华(Unilever)、沃达丰 (Vodafone) 等等。智威汤逊的母公司是WPP (Nasdaq: WPPGY)。

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JWT Names David Eastman Worldwide Digital Director

NEW YORK, December 11

Bob Jeffrey, Worldwide CEO of JWT, today announced the appointment of David Eastman as Worldwide Digital Director. In this newly created role, Eastman will report to Jeffrey and be responsible for the strategic oversight and management of the digital discipline within JWT, RMG and all subsidiary companies, with the remit of integrating the digital assets and overseeing all activation and through-the-line marketing throughout the network. Additionally, Eastman will join the JWT Worldwide Executive Committee.

Eastman, 45, joins JWT from the Omnicom-owned Republic Family (formerly Zulu network) where he was Chief Executive since June 2007. Prior to that, Eastman spent seven years at Agency.com, most recently as President & Worldwide Chief Executive since 2006, where he was responsible for all aspects of worldwide operations. Under his tenure, Agency.com the company achieved considerable success working with clients including British Airways, Dulux and John Lewis and was recognized as the second most-awarded interactive agency in the U.K. by the Cyber Won Report.

“Digital is at the core of our business, and David Eastman will be responsible for integrating our many digital assets and overseeing activation and through-the-line marketing throughout the network to ensure we are maximizing resources, sharing knowledge and collaborating efficiently and effectively in order to create winning ideas for our clients,” stated Jeffrey.

“For me, this role validates the importance JWT places on integrating digital into everything they do,” stated Eastman. “I’m excited about helping them to achieve that and thrilled to be joining the team.”

About JWT

JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (Nasdaq: WPPGY).

Source JWT

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