Energize: 喜力啤酒 炫酷亮相


URL: http://marketing.tudou.com/heineken/entrance/

Premium beer brand Heineken and digital marketing agency Energize challenge beer-lovers this Christmas with interactive campaign ‘Discover the Entrance’ on China’s second-biggest video website Tudou.
今年圣诞,知名啤酒品牌喜力和数字营销专家安耐齐(Energize)同中国知名在线视频网站“土豆网”合作,推出名为“亮相”的视频体验活动,通过挑战啤酒爱好者们的记忆力来推广喜力啤酒最新视频广告。

Heineken aims to strengthen his image as premium beer brand in the Chinese market. Energize build upon global Heineken TV commercial ‘The Entrance’ to engage the audience with an interactive campaign on video website Tudou.
安耐齐将为喜力啤酒度身定制一系列互动活动,包括对其全球性视频广告“The Entrance”的重点推广,来加强其在中国市场的高端啤酒形象。

The ‘Discover The Entrance’ campaign challenges participants to remember the lively characters from the TV commercial. Unlocking unique Heineken video content about each character and taking home grand prizes when ranking among the fastest.
命名为“亮相”的活动将挑战观众对广告视频中人物的记忆能力。喜力将为各角色定制视频,观众将通过比拼解锁速度来赢取丰厚大奖。

With over 500 million Internet users in China, the campaign taps into the growth of social media and the opportunities this offers for brands. “Social media is the key to engage the Heineken audience and strengthen our brand image”, Heineken spokesperson says.
该活动将顺应正在中国社交网络的蓬勃发展并使得超过5亿互联网使用者最终爱上品牌。“社交网络是增强喜力品牌形象和拓展喜力拥趸的最佳途径。”喜力发言人称。

Project: Discover the Entrance
Client: Heineken 喜力啤酒
Digital Agency: Energize 安耐齐


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