Energize: 喜力啤酒 炫酷亮相

URL: http://marketing.tudou.com/heineken/entrance/

Premium beer brand Heineken and digital marketing agency Energize challenge beer-lovers this Christmas with interactive campaign ‘Discover the Entrance’ on China’s second-biggest video website Tudou.

Heineken aims to strengthen his image as premium beer brand in the Chinese market. Energize build upon global Heineken TV commercial ‘The Entrance’ to engage the audience with an interactive campaign on video website Tudou.
安耐齐将为喜力啤酒度身定制一系列互动活动,包括对其全球性视频广告“The Entrance”的重点推广,来加强其在中国市场的高端啤酒形象。

The ‘Discover The Entrance’ campaign challenges participants to remember the lively characters from the TV commercial. Unlocking unique Heineken video content about each character and taking home grand prizes when ranking among the fastest.

With over 500 million Internet users in China, the campaign taps into the growth of social media and the opportunities this offers for brands. “Social media is the key to engage the Heineken audience and strengthen our brand image”, Heineken spokesperson says.

Project: Discover the Entrance
Client: Heineken 喜力啤酒
Digital Agency: Energize 安耐齐

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