阳狮集团收购微软旗下的Razorfish



阳狮集团收购微软公司旗下的Razorfish
PUBLICIS GROUPE TO ACQUIRE RAZORFISH FROM MICROSOFT CORPORATION

2009年8月9日于法国巴黎和微软总部——阳狮集团(巴黎: FR0000130577) 和微软公司(纳斯达克股票代码: MSFT) 联合宣布并签署了一项协议。根据这项协议阳狮集团以约5.3亿美元的现金及阳狮集团股份收购Razorfish, 成为全球领先数字营销代理商。此外, 双方还签署了战略合作协议并宣布交易有效。

PARIS, FRANCE and REDMOND, WASH, August 9, 2009 – Publicis Groupe SA (Euronext Paris: FR0000130577) and Microsoft Corporation (NASDAQ: MSFT) jointly announced today that they have signed an agreement under which Publicis Groupe will acquire Razorfish, a leading digital marketing agency, in a transaction valued at approximately $530 million, expected to be provided in a combination of cash and Publicis Groupe treasury shares. In addition, the
parties announced they have signed a Strategic Alliance Agreement that will become effective at the closing of the transaction.

阳狮集团掌门人兼CEO的Maurice Levy先生称:“收购Razorfish使我们成为全球数字广告市场领头羊的战略更进一步, 对我们客户至关重要。至关重要的是此次收购证明了阳狮集团正展现出更广泛的资源、人才和专业来帮助我们的客户以最新的数字方式展示其产品或服务。我们的能力将被Razorfish强大的人才资源进一步地提升。我们非常高兴地欢迎这一新成员的加入。
“The acquisition of Razorfish is another step forward in realizing our strategic vision of building a world leader in digital communications, a critically important space for our clients,” said MauriceLévy, Chairman and Chief Executive Officer of Publicis Groupe. “More than anything, this acquisition should demonstrate that Publicis Groupe now presents a wider pool of resources, talent, and expertise that will help our clients market their products or services in a way that takes maximum advantage of the new digital world. Our capabilities will be further enhanced by the great talent throughout Razorfish, and we are happy to welcome this new addition to our family.”

“Razorfish具有非凡的数字客户经验并带给我们强大的技术支持, 这将有效地提高我们现有的业务能力以及在一个日益发展的数字化时代中建设并保持与客户的联系。Levy先生补充道, ”与Razorifish与我们已拥有的专业知识的结合和互补将成为我们的客户和股东的利益增值。
“Razorfish is known for extraordinary digital customer experiences and brings with it a robust suite of tools that will enhance the current portfolio of capabilities we are building to keep our clients connected to people in an increasingly digital world,” added Mr. Lévy.
“The combination of Razorfish’s assets with the complementary expertise we already possess will be highly valuable to our clients and shareholders.”

Levy先生总结说:“当我们完成此次交易后, 我们有四分之一左右的年收入将来自于数字市场。我们认为我们将有更多的能力发展新的客户。同样重要的是, 值得高兴的是因为这一笔交易, 我们在今年6月份宣布与微软建立战略合作关系, 并将一同探讨如何共同努力和创新在线解决方案和更广阔的品牌营销。
Mr. Lévy concluded, “When we complete this transaction, approximately a quarter of our annual revenues will come from digital communications, and we believe we have more capacity to grow with new clients. Equally important, we are very pleased that as a consequence of this transaction, we are building upon the strategic relationship with Microsoft that we announced in June to explore ways to work together to help deliver innovative on-line solutions to a broad spectrum of brand marketers.”

微软首席执行官Steve Ballmer先生说:“我们感谢Razorfish在在线广告业务上的贡献, 并成为2007年收购aQuantive时的一部分业务, 同时也Razorfish也找到了阳狮集团作为长期的归属地。期待着Razorfish将继续与我们的合作并成为代理商之一。值得骄傲的是, Razorfish将成为阳狮集团的成员, 并将建立起迄今为止在数字广告行业中最为成功的代理商。
Steve Ballmer, Microsoft’s Chief Executive Officer, said, “We are grateful for the contributions Razorfish has made to our online advertising business since joining the company as a part of the aQuantive acquisition in 2007, and are pleased that they have found a new long-term home with Publicis Groupe. We look forward to continuing to work with Razorfish as one of our agencies, and we’re confident that as a part of Publicis Groupe, Razorfish will build on its success to date in the digital advertising industry.”

Razorfish将继续以当前品牌运作并成为阳狮集团旗下新营销机构VivaKi的一员,VivaKi成立于2008年6月, 集合了包括Digitas、星传媒体、Denuo和实力传播在内的独立运行机构。
Razorfish will continue to operate under its brand name and be organizationally part of VivaKi, the new Publicis Groupe entity created in June 2008 to leverage the combined scale of the autonomous operations of Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia.

Razorfish的主要客户包括了百思买、麦当劳、微软以及喜达屋酒店。
Major clients of Razorfish include Best Buy, Ford, McDonald’s, Microsoft, and Starwood Hotels.

VivaKi总经理David Kenny说道:“我们对本次收购的诉求是在于其能够为客户提供潜在利益。VivaKi拥有Razorfish的加入能够为我们提供更广泛以及更多样化的平台, 并能优化服务以及提供 客户更多其它机遇。此外, 在于微软公司的合作中, 我们将能够为我们的客户提供专属定制服务, 向新的机遇、项目、内容、产品和经验所迈出新的第一步。”
David Kenny, Managing Director of VivaKi, said, “We pursued this acquisition based on its potential to deliver client benefit. The addition of Razorfish to the VivaKi portfolio gives us a wider and more diverse platform of capabilities which will convert to optimal service offerings and other opportunities for our clients. Moreover, in collaboration with Microsoft, we will be able to develop and provide our clients exclusive, first mover access to new pportunities, programs, content, inventory and experiences.”

在今年6月份以战略联盟协议为基础, 阳狮集团与微软公司扩大了广泛战略合作协议。该协议帮助阳狮集团媒体部分的客户, 基于微软公司签订的5年期优惠条款协议中, 使其的代理商能够购买展示和搜索广告, 并作为最低采购总量为交换条件。该协议还规定, Razorfish将继续作为微软数字战略的首选代理商, 提供创造性和体验式的营销服务。其中包含了微软承诺协议期内每年最低服务费用。
The Strategic Alliance Agreement builds upon and expands the broad strategic cooperation agreement announced in June between Microsoft and Publicis Groupe. The agreement helps Publicis Groupe media clients by allowing their agencies to purchase display and search advertising from Microsoft over the five-year term of the agreement on favorable terms, in exchange for certain minimum guaranteed aggregate purchase levels. The agreement also provides that Razorfish will continue to be a preferred provider to Microsoft for digital strategy, creative and experiential marketing services, and contains a commitment by Microsoft to spend a minimum amount for those services each year during the term of the agreement.

Razorfish仍将由首席执行官Bob Lord带领其管理团队。
Razorfish’s management team, led by Chief Executive Officer Bob Lord, will remain unchanged.

Lord先生说道:“阳狮集团提供了理想的技术与之相匹配的公司文化, 并有机会与我们的客户共同分享其丰富的新资源。我们的技术能力与阳狮集团旗下的在线广告业务高度兼容, 由此将加速Razorfish扩大其全球影响力和服务范畴。与阳狮集团/VivaKi的密切结合, 将进一步使人才成长并提供更多额外的专业发展机会及服务客户的能力。
Mr. Lord said, “Publicis Groupe offers an ideal technological and cultural match for Razorfish and the opportunity to share a wealth of new resources with our clients. Our capabilities in technology are highly compatible with Publicis Groupe’s online advertising operations and will accelerate Razorfish’s mission to expand its global reach and broaden its services. Working closely with the other great companies in the Publicis Groupe/VivaKi portfolio, we will be able to grow our talent and provide additional opportunities for professional development and extend our capabilities for clients.”

预计此次交易将由阳狮集团支付现金和650万股份。现金部分款项将以20个交易日内阳狮集团股票平均收盘价均定股份的价值, 交易结束之日的前八个工作日。
The total consideration is expected to be paid in a combination of cash and delivery of 6.5 million Publicis Groupe treasury shares. The cash component of the purchase price will be determined based on the value attributed to the shares calculated by the average closing price of Publicis Groupe stock during the 20-trading-day period ending on the eighth business day prior to the closing date of the transaction.

根据收购惯例, 该交易预计将在2009年第四季度完成, 该合并案符合特别成交规定和美国促进反垄断法。
The transaction is expected to close during the fourth quarter of 2009, and is subject to customary closing conditions, including clearance under the United States Hart-Scott-Rodino Antitrust Improvements Act.


2 Comments

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