2011年11月17日最新消息,戛纳广告节(Cannes Lions)宣布2012年将推出全新移动类奖项Mobile Lions, 该奖项将于2012年戛纳广告节中正式推出。同时，任命盛世长城全球创意总监Tom Eslinger作为2012年Mobile评委团主席。
Mobile Lions将在所有移动互联网，移动应用相关的产品作品与广告创意作品中选拔，评委团将根据创意概念，执行（可用性，用户体验，工艺和设计），移动类平台站点和执行效果（用户参与水平和其他所有可量化的成果）等指标进行评选。Mobile Lions将设最佳创意奖，最佳技术应用奖，最佳移动网站奖，最佳WEB应用程序，最佳移动应用程序，最佳PC应用程序，最佳游戏设计，最佳移动客户端多媒体广告作品奖等多个移动类奖项。
CANNES LIONS LAUNCH MOBILE CATEGORY，TOM ESLINGER APPOINTED FIRST JURY CHAIR
17 November 2011 – The International Festival of Creativity – Cannes Lions – has announced that Mobile will be added as a new awards section, launching at the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.
Mobile Lions will reward the best work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes). The categories for the new Mobile Lions will include Creative Use of Technology, Mobile Websites and Web Apps, Mobile Apps, Tablet Apps, Games, Rich Media Mobile Advertising and Integrated Campaigns led by Mobile.
The jury will be made up of experts in mobile from digital agencies and applications development, and will award Lions to the best use of mobile in marketing campaigns with the winners being announced alongside the Press, Cyber and Design Awards Ceremony taking place on Wednesday 20 June in Cannes, France.
Philip Thomas, CEO of Cannes Lions commented, “Mobile has been part of the Lions for some years, within other sections such as Cyber and Film, and a large number of winning campaigns in sections like Media, Design, Direct and Outdoor have made significant use of mobile technology. By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix, and we are delighted that Tom Eslinger has agreed to step up and lead as jury president. The category could not be in better hands in its launch year.”
Joining Saatchi & Saatchi New Zealand as a Creative Director in 1998, Tom began creating mobile ideas launching projects for Rugby Super 12, the New Zealand All Blacks, Telecom, NZ Dairy Foods and the NZ Retirement Commission. More recently, Tom has worked across applications, augmented reality and games for Toyota, 3M, Burton Snowboards, Coca-Cola, T-Mobile and Visa. Now based in London, Tom works across Saatchi & Saatchi’s worldwide digital capability and in 2002 was appointed to the Worldwide Creative Board where he leads the creative growth of Saatchi & Saatchi’s worldwide digital team, adding new teams and capabilities. He is a multiple Cannes Lion winner and has previously served on the Cyber and Titanium and Integrated juries before presiding over the Cyber Lions jury in 2007.
Commenting on his appointment, Tom said, “It’s always an honour to be asked to join a jury and awesome to be asked to be president for a new category, especially one I have a deep passion for. I’ve been creating mobile ideas for over a decade and I’m stoked that Cannes Lions has chosen this particularly exciting time to start recognising the best ideas created for mobile devices, apps, sites and other new and wonderful permutations. I’m keen to get started!”
To learn more about Tom Eslinger’s thoughts on Mobile in a special Cannes Lions feature, pleaseclick here.
Additional information on Mobile Lions will be available when entries open on 26 January 2012. Branded Entertainment Lions will also launch next year with details being made available shortly.
The new look Cannes Lions 2012 website launches today with up to date information on the Festival and awards, interviews with key industry members, video content and much more in the lead up to the Festival. Please visit www.canneslions.com to see more.