Mead Johnson consolidates with Saatchi & Saatchi

Saatchi & Saatchi 盛世长城
Mead Johnson 美赞臣

Source MEDIA: 全球 – 总部设在美国的美赞臣已经与盛世长城巩固了其估价5亿美元的全球创意业务。这是经过一个最后由精信广告参与的两方夺标之后的结果 6家机构包括奥美也被认为参与了第一轮的审查。

盛世长城已在过去六年代理美赞臣亚洲创意任务。据了解, 此项招标是由芝加哥负责。在亚太地区, 此项投标是由盛世长城在泰国的机构处理。


美赞臣是全球婴儿和儿童营养品的领导商家。其主要品牌包括Enfamil和Enfalac家庭婴儿配方以及区域性的儿童营养产品, 亚洲品牌包括Enfagrow, Enfapro,  Enfakid, EnfaSchool, 和Sustagen, 以及在墨西哥和拉丁美洲的Choco Mild和Cal-C-Tose。

该公司在北美洲, 拉丁美洲, 欧洲和亚太50多个国家生产和经营70多个产品。

该品牌在竞争激烈的行业中角逐, 其竞争对手包括Frisco的产品, 惠氏, 雀巢和雅培。

GLOBAL – US-based Mead Johnson has consolidated its global creative account with Saatchi & Saatchi estimated to be worth US$500 million after a final two-way battle with Grey Advertising.

Six agencies including Ogilvy & Mather were also believed to be involved in the first round of the review.

Saatchi & Saatchi has been handling Mead Johnson’s creative account in Asia for the last six years. It is understood that the pitch was run out of New York. Sources close to the account say Mead Johnson will be Saatchi & Saatchi’s second biggest piece of business after Procter & Gamble.

This move will see Ogilvy & Mather, the incumbent agency in North America, lose its grip on the business.

Mead Johnson Nutrition a global leader in infant and children’s nutrition. Its key brands includes Enfamil and Enfalac families of infant formulas as well as regional children’s nutritional products, including Enfagrow, Enfapro, Enfakid, EnfaSchool, and Sustagen in Asia, and Choco Milk and Cal-C-Tose in Mexico and Latin America. Its main markets in Asia are Vietnam, Indonesia and Thailand.

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