[4A] GroupM群邑广州办公室找SEM Manager

groupm 群邑

SEM Manager

Location: Guangzhou

Main Responsibilities

  • Financial
    -Completes and manages financial forms
    -Invoicing / Acct Reconciliation
    -Daily Pacing
    -Entering Contractual Details into Quickbase
    -Responsible for effectively managing the search spend as planned by director, client or agency
  • Strategy
    -Works with a Search Director t-build the strategy
    -Executes a search campaign against the strategy
  • New Business
    -Supports new business efforts by assisting others with proposals, research and data collection
    -Actively participates in organization and development of new business pitches with senior level guidance
  • Client Interaction
    -Participates in calls and meetings
    -Develops client interaction agendas and materials as needed
    -Leads calls when they are relevant to work that has been produced
    -30% campaign management / 70% client management
  • Management
    -Manages relationships with vendors on their accounts
    -Where directed will be responsible for managing Associate Search Managers and Search Specialists to ensure timely and accurate product or results delivery
    -Provides input for Search Specialist performance reviews
  • Tactical
    -Maintain knowledge of client’s business, competition and latest industry news and trends.
    -Responsible for ensuring that the appropriate optimizations are occurring to the client’s campaign in line with goals & objectives.
    -Provides direction on keyword development t-specialists, wh-are responsible
    for drafting initial keyword lists
    -Reviews keyword list, landing pages, and estimates, finalizes and submits to
    client for review
    -Provides direction t-specialists for creative development
    -Reviews creative written by specialists, revises as needed and submits final to client for approval
    -Provides direction t-specialist for trafficking of campaign
    -Checks t-ensure that action tags are in place on site
    -Checks t-ensure that campaign is tracking properly immediately after launching
    -Works with vendors to set up accounts in search engines
    -Takes screenshots when campaign launches and then regularly throughout campaign
    -Checks status of accounts daily
    -Provides analysis and executive summary for quarterly & annual activity reviews
    -Provides reporting in PPT format as needed
    -Submits completed report t-search director for final review before being sent to Client
    -Takes client through results on monthly calls
    -Implements new testing
    -Account performance troubleshooting
    -Assists in training other employees on junior search manager job duties and processes

Requirements

  • 3–5 years’earch experience
  • Preferred degree qualified
  • Excellent track record in dealing with clients and multiple internal stakeholders
  • Proven track record of managing large search campaigns
  • Managing, mentoring & coaching staff
  • Client presentation skills
  • Outstanding written and oral communications skills
  • Expert in responding t-statistical data
  • Ability to provide insight into campaigns and processes of the business
  • Be commercially minded

______________________
Please send your resume to rachel.fu@groupm.com if you are interested in this position.




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