UM任命YIN WOON RANI为北美地区总裁

Universal McCann 优盟 曾名优势麦肯

NEW YORK, October 26, 2011 – UM(Universal McCann) announced today that Yin Woon Rani will join UM as President of North America effective November 1st. Prior to joining UM, Rani was most recently at Grey Worldwide running the GlaxoSmithKline Consumer Healthcare Team.

In her new role, Rani will be responsible for all regional UM operations, including planning and buying across all channels, as well as business development and the oversight of all North American accounts. She will be filling Jacki Kelley’s previous role, who was appointed Global CEO of UM in January 2011. Kelley has served in the dual role of Global CEO and President of North America since January.

As the President of North America, Rani joins existing UM cluster Presidents, Jim Hytner of G14 and Mauricio Sabogal of World Markets. This three clusters structure is a key aspect of UM’s new global operating platform announced earlier this year. UM’s 3.0 is a framework designed to provide integrated marketing and media solutions that drive business outcomes on behalf of clients.

During her tenure at Grey Worldwide, Rani has led successful agency teams across a range of well-known brands & clients across multiple categories. She has partnered with several Fortune 500 companies, like Procter & Gamble, M&M/Mars, the J.M. Smucker’s Company, Hasbro and GlaxoSmithKline where she was responsible for driving insights and strategy, creating custom solutions and coaching world-class cross-disciplinary teams working together to drive the best results for her clients.

“What Yin brings to UM North America is exceptional client management skills, the ability to persuade and sell new ideas, a rich balance of strategy and executional excellence and a passion for leading and mentoring teams,” explained Jacki Kelley, Global CEO UM. She continued, “Yin has experience living our 3.0 vision which she demonstrated by orchestrating a complex yet successful business turnaround where she led an integrated, multi-disciplinary taskforce spanning across communications, finance, operations and product development for a P&G brand.”

About Yin Woon Rani
During her tenure at Grey Worldwide, Rani has led successful agency teams across a range of well-known brands & clients across multiple categories. She has partnered with several Fortune 500 companies such as Procter & Gamble, M&M/Mars, the J.M. Smucker’s Company, Hasbro and GlaxoSmithKline. Rani graduated magna cum laude from Yale University. She also completed an Executive MBA at NYU-Stern, graduating second in her class. In 2010, she was recognized as one of YWCA’s 2010 “Women of the Year.” Rani was born in Malaysia and raised in Singapore.

About UM
UM (www.umww.com), a division of IPG’s Mediabrands, is a global marketing communications agency that represents the world’s leading marketers and strategic thinkers for many highly regarded clients including Coca-Cola, Microsoft, Sony, MasterCard, Johnson & Johnson, L’Oreal and Chrysler. As part of the Interpublic Group of Companies, UM has 151 offices in 130 countries and employs 3,600 creative thinkers and doers. With the mantra, “Yes &,” UM offers a full spectrum of media services and is able to tap into a number of exclusive partner agencies so they deliver the most surprising results to clients. They recently were awarded “Media Agency of the Year” by Adweek/Mediaweek and named to the 2009 “A-list” by Advertising Age.


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