[上海4A] HAVAS明锐互动招Planning Director,CRM Director

Media Contacts 明锐互动

工作地点: 上海

The Planning Director of Online Media

JOB DESCRIPTION
The Planning Director of online media, Media Contacts China will direct and coordinate online media related projects, including online consumer behavior study, strategic online media planning and campaign performance evaluation that support the mission and purposes of interactive campaign.

SCOPE
Under the general direction of business director, working with other business functions on pitch project.

TYPICAL DUTIES AND RESPONSIBILITIES
1. Directs the consumer behavior study, competitive analysis, other studies required for interactive and E-CRM programs.
2. Direct strategic online media planning to support the mission and purposes of interactive campaign or integrated market communication
3. Assists with, or directs the development of pitch presentation document
4. Directs or performs analysis and evaluation of campaign performance or online survey program.
5. Directs and coordinates institutional research information exchanges with other office of Media Contacts worldwide

QUALIFICATIONS
Education and Experience:
A Bachelor’s degree or above is required;
Over 6 years experience in advertising industry or research industry, served versatile accounts across different advertising categories
Experience of successful project proposal development at a state-of-the-art level is required.

Knowledge and Abilities:
Has the knowledge of interactive design, analysis, reporting, and implementation of online campaigns.
Has the knowledge of traditional media planning and marketing communication methodology.
Has the ability to interact effectively with creative team, ePR & CRM team regarding the direction of campaign planning.
Is the quick learner to new tech, new trends of digital marketing.
Enjoys excellent presentation skills both in Mandarin & English.

Desirable:
Experience of digital communication industry is desired.
Top ranking digital agency experience in Car, FMCG, and Retail industry is desired.

客户关系管理(CRM) 部门 客户副总监/客户总监

岗位职责:
1、全面领导和管理CRM业务, 包括整体策略规划及合作行销领域的推广活动管理;
2、是与客户沟通的主要窗口, 并负责内部员工、合作伙伴、供应商及其他第三方合作的总体沟通工作;
3、协调和配合呼叫中心的工作, 负责评估呼叫中心的工作业绩;
4、负责CRM活动的策划和执行, 绩效跟踪, 报告和成果分析;
5、通过第三方供应商, 合作伙伴, 在线媒体运营商提供的相关数据源和潜在客户名单开展行销勘察活动, 扩大外部市场覆盖率;
6、负责与第三方供应商、合作伙伴、在线媒体运营商就成本效益问题进行协商

必备资格:
1、5年以上CRM从业经验, 任职于广告公司或客户方均可;有汽车行业CRM从业或服务经验者尤佳;
2、在制定CRM策略规划和年度计划方面拥有丰富经验, 能够利用多种渠道为客户制定CRM活动方案并负责全程执行;
3、具有出色的合作营销项目拓展能力;有丰富的第三方合作资源和关系
4、拥有辅导并监督团队成员, 进行员工培训的经验
5、乐于接受挑战, 渴望成功, 具备良好的领导能力和团队管理技能, 工作勤奋, 当项目需要时可适应长时间工作
6、中英文流利。

简历请发送至HR: havashr@cn.mpg.com, 邮件中务必注明申请职位及来自DamnDigital

Media Contacts (“MC”) is the global interactive media network of Havas Digital – the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.
MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser’s interactive media investment.
Since 1997, and in 32 countries in 42 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol, Reckitt Benckiser, Sears and VW, amongst others.
www.mediacontacts.com


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