The Planning Director of Online Media
The Planning Director of online media, Media Contacts China will direct and coordinate online media related projects, including online consumer behavior study, strategic online media planning and campaign performance evaluation that support the mission and purposes of interactive campaign.
Under the general direction of business director, working with other business functions on pitch project.
TYPICAL DUTIES AND RESPONSIBILITIES
1. Directs the consumer behavior study, competitive analysis, other studies required for interactive and E-CRM programs.
2. Direct strategic online media planning to support the mission and purposes of interactive campaign or integrated market communication
3. Assists with, or directs the development of pitch presentation document
4. Directs or performs analysis and evaluation of campaign performance or online survey program.
5. Directs and coordinates institutional research information exchanges with other office of Media Contacts worldwide
Education and Experience:
A Bachelor’s degree or above is required;
Over 6 years experience in advertising industry or research industry, served versatile accounts across different advertising categories
Experience of successful project proposal development at a state-of-the-art level is required.
Knowledge and Abilities:
Has the knowledge of interactive design, analysis, reporting, and implementation of online campaigns.
Has the knowledge of traditional media planning and marketing communication methodology.
Has the ability to interact effectively with creative team, ePR & CRM team regarding the direction of campaign planning.
Is the quick learner to new tech, new trends of digital marketing.
Enjoys excellent presentation skills both in Mandarin & English.
Experience of digital communication industry is desired.
Top ranking digital agency experience in Car, FMCG, and Retail industry is desired.
客户关系管理(CRM) 部门 客户副总监/客户总监
4、负责CRM活动的策划和执行, 绩效跟踪, 报告和成果分析;
5、通过第三方供应商, 合作伙伴, 在线媒体运营商提供的相关数据源和潜在客户名单开展行销勘察活动, 扩大外部市场覆盖率;
5、乐于接受挑战, 渴望成功, 具备良好的领导能力和团队管理技能, 工作勤奋, 当项目需要时可适应长时间工作
Media Contacts (“MC”) is the global interactive media network of Havas Digital – the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.
MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser’s interactive media investment.
Since 1997, and in 32 countries in 42 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol, Reckitt Benckiser, Sears and VW, amongst others.