Hong Kong, October 19, 2011 – The Odin Chair, a project commissioned by Eight for boutique developer client Odin Property, has won Gold in the New Zealand Best Design Awards organised by The Designers Institute of New Zealand.
Eight, who also designed the brand strategy, identity and communications for Odin Property, chose to engage acclaimed New Zealand designer Jamie McLellan to design the chair to enrich the living spaces of Odin’s growing portfolio of mountain resort properties in Niseko, Japan.
“The brief was to draw from the pillars of the brand, and to fuse the simplicity of Scandinavian design with the aesthetic sensitivity of Japanese culture,” says McLellan. “I must say I am very pleased with the outcome, I always favour pure and essential silhouettes and an honest use of materials.”
The award marks a successful brand extension for a property brand, a leading-edge strategy advocated by Eight in working with developers large and small. “Creating a capsule collection of furniture with pure lines and natural materials complements and enriches our brand story”, says Odin Partner Nicolas Gontard.
“Eight’s philosophy is to start with the brand and anchor everything around it. From there, the brand drives all aspects of the property – the architecture, interiors, the furniture, the marketing and communications. With the brand leading the creation of stunning design, the media exposure gained in magazines, blogs, awards and other channels strengthens both the Odin brand and the desire for our products. We are obviously thrilled with the award, and I personally think Jamie has created a timeless classic.”
The New Zealand Best Design Awards is an annual showcase of excellence in graphic, spatial, product and interactive design. The Odin Chair has a dedicated website designed by Eight at wwwodin-living.com.