[V]ASOS:城市之旅——Click·dance·shop


ASOS发布了今秋/冬服装系列的campaign。此次campaign以Urban Tour(城市之旅)为主线,分别展示来自七个城市在文化、艺术、音乐和时尚方面的潮流发展趋势:巴黎、伦敦、纽约、洛杉矶、柏林、东京和上海。(PS:页面上真没显示出东京和上海)

编辑:Viking Wong @DamnDigital (转载请注明来自:DamnDigital

首发版本以London为背景,点击进入主页,用户跟随俩个街头青年进入荒废的工厂。接下来,就等着欣赏一场炫丽的街舞PK了。当然,重点并不在此。点击dancer周围的图标,你可以看到他的个人表演。所有dancer身穿的是ASOS这一季的新装,如果你心仪哪款,在直接观看视频的同时,直接点击图标购买。

Credits
Agency:BBH
Client:ASOS
Creative Director:Dominic Goldman
Art Director:Dominic Goldman
Copywriter:David Kolbusz
BBH (Addictive Pixel) Designer:Eric Chia
Head of Strategy:Jason Gonsalves
Head of Integrated Production:Olivia Chalk
Interactive Producer:Susan Liu
Integrated Producer:Charlie Dodd
Strategist:Michelle Gilson
BBH Team Director:Ngaio Pardon
BBH Team Director:Liz Harper
Production Company (London Film):Stinkdigital
Director:Sebastian Strasser
Exec. Producer:Daniel Bergmann
Exec. Producer:Gregory Cundiff
Exec. Producer:Marcel Kornblum
Exec. Producer:Josh Tenser
Producer:Richard Fenton
DOP:Joost Van Gelder
Post-production:Moving Picture Company
Editor/Editing House:Tony Kearns @ Peep Show
Sound:Hear No Evil
Interactive Production:Mark Anson
Interactive Production:Magnus Dahlstrand
Interactive Production:Nick Fitzsimons
Interactive Production:Ian Hart
Interactive Production:Marcel Kornblum
Interactive Production:John Lund
Interactive Production:Ian McGregor
Interactive Production:Neil Nand
Interactive Production:Arpad Ray
Interactive Production:Margaux Renaudin
Interactive Production:Olof Storm
Interactive Production:Josh Tenser
Production Company (Paris/Tokyo Films):Pulse Films
Director:Ben Newman
Producer:Neil Andrews
Line Producer:Hugo Merival
Line Producer:Masa Kokubo
DOP:Daniel Trapp
Post Production:The Mill
Editor/Editing House:Thomas Grove Carter/ Family
Sound:Munzie, Grand Central
Head of Production:Louisa Cartwright
VFX Supervisor:Alex Harding
VFX Artist:Kelly Bruce
VFX Artist:Drew Downes
VFX Artist:Alex Lovejoy
Telecine:James TillettDate


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