[上海4A] Equancy虚位以待,急招Digital人才

Equancy

工作地点: 上海

Digital Analytics Consultant

Do you have strong quantitative data analysis skills as well as strong communication skills?  At Equancy, we are looking for a thought leader to join our client’s growing team.  Come to learn more about our Digital Analytics Consultant position that will have you playing a vital role in delivering online advertising campaign insights to our clients.

Based in Shanghai, you will do this by collaborating with the media, creative, communications and account groups to provide reports, analysis and reconciliation and general maintenance of interactive advertising campaigns.

WHAT YOU’LL BE DOING


  • Measure performance of client websites and online marketing activities to track success.
  • Collaborate with client to establish website metrics and KPIs.
  • Mine the data for key findings and insights.
  • Develop and produce regular usage and performance tracking reports including dashboards.
  • Lead and implement process to analyze and interpret information to develop actionable recommendation.
  • Develop tracking and tagging plans for brand and campaign sites and other online properties. Troubleshoot as necessary.
  • Collaborate with internal teams and clients to meet client business goals.
  • Effectively present results and learning to internal team and to client.
  • Collaborate with web development team to ensure tracking (GA, Omniture tags or other tracking tools’ tags) is in place and working properly.
  • Collaborate with UX and creatives to improve consumer site experience.


SKILLS YOU’LL NEED


  • College degree required. Degree in Computer Science or Economics a plus.
  • Minimum 4 years in web analytics
  • Market research experience preferred (the most desirable past experience could include, but is not limited to, web analytics at a digital team for automotive industry)
  • Must be an expert Omniture user both in back-end data mining as well as front-end planning and implementation (will consider expertise with other platforms, e.g. double click or Google Analytics, but Omniture is the strong preference)
  • Should have basic experience with online media ad serving and media metrics.
  • Proficiency with Access or other database tool.
  • Previous supervisory experience preferred (responsibilities include mentoring an analyst).
  • Good command of written and verbal English

(资深)客户经理 (Senior) Account Manager

职位描述

  • 全方位客户关系管理能力,包括规划和执行各种数字媒体营销活动等,保证客户的满意度;
  • 数字营销的策略发展与针对营销问题的长期规划能力;
  • 对潜在的营销机会能够为主动为客户提供相关方案;
  • 对客户服务团队进行日常管理,保证达成相关目标;
  • 与内部的创意与媒体团队紧密合作,从而不断提升效率;
  • 根据客户要求策划各类活动方案,并负责整体项目的执行工作;
  • 协助完成对内对外的协调工作,推进并报告工作的进程;
  • 负责组织公司内部资源,协调各部门关系确保项目实施过程中的密切配合;
  • 参与项目回顾工作,及时反馈信息,改进后续项目方案;
  • 根据公司及客户要求进行有效的汇报管理及项目统计管理。

任职要求

  • 超过5年相关互动营销公司工作经验。熟悉互动行业运作流程
  • 本科及以上学历,市场营销、广告等相关专业;
  • 具备丰富的项目管理经验及执行经验;
  • 具备4A公司工作经验及大型项目实战经验者优先;
  • 学习能力优秀。
  • 具备一定的策划能力和提案能力,善于有效管理资源;
  • 具备良好的对内对外沟通能力;
  • 对数字营销环境与技术发展有深入的理解;

资深制作经理 (资深项目经理) Senior Production Manager / Senior Project Manager

工作内容

  • 负责管理网站制作以及数字营销相关项目,确保项目符合客户的需求与IT系统的需求
  • 与客户服务部门合作,协助与与技术相关的沟通。
  • 独立与客户进行沟通,明确项目工作范围
  • 负责管理内部团队与外部供应商之间的协调
  • 控制品质,时程,及成本预算
  • 负责并管理报表统计及分析等相关工作
  • 负责并管理日常网站或相关互动项目的维护工作

需要条件

  • 三到五年网站建设或数字营销项目管理经验,具国际广告公司经验者优先
  • 熟悉并具开发利用CMS系统之能力
  • 对tracking 工具如Google Anaytics 或 Omniture 的代码运作有丰富经验
  • 熟悉网站开发相关技术,如html, xml, JSP, ASP, .net, php…等
  • 熟悉并了解SEO及SEM(PPC) ,有相关项目经验更佳
  • 了解如何设计用户浏览流程与良好的用户体验
  • 有电子商务项目管理经验更佳
  • 本科学历,理工或技术背景
  • 英文沟通能力良好者优先
  • 主动积极,有自我管理能力

______________
请将您的简历mail到 contact@equancy.com.cn, 并于主旨注明应聘职位与信息渠道, 谢谢。
Please send your CV to contact@equancy.com.cn. Kindly specify these roles are from DamnDigital, Thanks. 

Equancy是一家专业致力于营销传播策略的管理咨询公司,总部设在巴黎,在中国跟纽约设有分公司,即将在印度跟巴西成立新办公室。Equancy旨在帮助我们的客户在营销传播领域的投资回报,建立或保持他们的行业领先地位。我们结合了全球领先的营销管理专业技能经验和中国国情及本土智慧,深刻洞察客户需求,为客户打造量身订制的,追求实效的解决方案。我们提供从战略到项目执行的一站式服务,与企业形成真正的长期合作伙伴关系。
公司的主营业务覆盖了客户战略,品牌战略,客户关系管理,数位营销和零售推广战略等管理领域,涉及保险、奢侈品、化妆品、时尚、快速消费品、旅游等多个行业。我们的主要客户均是跨国企业及中国的行业领导。
我们在全球有一个来自15个国家的资深专家团队,拥有市场战略,客户细分,数据库平台与销售预测分析,网络数位营销,品牌战略及创新战略等领域的专业学术背景。Equancy 中国公司的两大目标,一方面是帮助中国企业打造成功品牌,建立和完善客户关系管理和数字营销平台;另一方面是帮助跨国企业在中国市场制定更具本土智慧的营销战略以取得更好成绩。
我们帮助跨国企业及行业领导者们在市场营销与传播领域制定正确决策,以踏上成功之路。
Equancy is a new generation of marketing & communications consulting company with Headquarters inParis& presence in NY & soon inIndia&Brazil. Our mission is to help our clients to establish or maintain industry leadership by maximizing the value and impact of their marketing and communications investments. Equancy provides pragmatic and tailor made solutions adapted to the Chinese market, with international competence and Chinese intelligence.
We provide an all-in-one service from strategies to the creation & __execution aimed to develop long-term relationship with our clients. We offer expertise in Customer Strategy, Branding, Customer Relationship Management, Digital Marketing and Retail Merchandising, including insurance, luxury products, cosmetics, fashion, FMCG, tourism & other industries. Our key clients are international companies & Chinese industry leaders.
Our expert senior teams come from 15 countries with strong academic and professional backgrounds in marketing strategy, customer segmentation, database platforms & predictive analytics, internet & digital marketing and branding & innovation. Our two major goals inChinaare firstly, to help Chinese enterprises to build strong brand and to establish solid CRM and digital Marketing platforms; secondly, to assist multinational companies to develop solid strategies to optimize their marketing objectives.
We help major international companies to take the right decision in Marketing & Communications…and succeed.

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