联合利华携手AKQA上海推动互动营销

AKQA

经过一系列比稿之后,AKQA上海被委任为联合利华中国旗下立顿和金纺品牌的互动合作伙伴,并将在近期通过网络社区、网络视频等媒体,为立顿奶茶及立顿红茶推出一系列线上广告活动。

AKQA上海执行创意总监Johan Vakidis(友汉)表示,“这将是一个以参与性为主导的活动。我们希望为立顿传达一个更加娱乐化更富有互动性的广告体验。”

“AKQA非常高兴能够与联合利华展开更多的合作,并有机会为立顿在数字领域进行全新的推广。此次活动将令消费者对立顿品牌形成更为深刻的理解和认识。”AKQA上海总经理Leo Chu(朱永诗)解释道。

(AKQA是世界领先的独立数字代理商,在全球设有6个分部,共有超过800名员工。AKQA上海是AKQA全球第6个办公室,成立于2007年。)

AKQA Wins Unilever Digital Assignments

AKQA will partner with Unilever to deliver high involvement campaigns for brands Lipton and Comfort after a series of pitches. Over the next few months, AKQA will launch a series of campaigns revolving around social media, video and music for Lipton Milk Tea and for Lipton Yellow Label Black Tea.

“It’s all about involvement, the Lipton brands we were appointed to work on are perfect for the kind of engagement and entertainment we want to deliver” says Johan Vakidis, Executive Creative Director – AKQA Shanghai.

AKQA is the largest independent idea led agency with over 800 staff in 6 offices globally.

“AKQA is thrilled to be able to continue to expand our partnership with Unilever and have the opportunity to work with Lipton on important digital initiatives. The campaigns will enable consumers to build a deeper understanding and relationship with the rich heritage of the Lipton brand” explains Leo Chu, General Manager – AKQA Shanghai.


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