Eight announces financial communications practice

New financial communications and strategy consulting division opens its doors to service global players

Hong Kong, 25 July 2011 – Eight is today announcing the launch of a specialist financial communications division targeting publicly-listed companies and financial sector clients in Asia and globally. The unit is an off-shoot from its core brand consulting and communications services to CEOs and senior decision-makers.

“We already work with 1 in 7 of the world’s leading investment banks and publicly-listed Fortune 500 clients. It was a natural next step for us to formalise this as a dedicated specialist division,” says Managing Partner Chris Fjelddahl.

Concurrently, Eight has divested from a number of low-margin business assets in traditional marketing services to focus on high-margin services and sectors. To cope with the accelerating expansion, the company is actively recruiting to build upon its in-house talent pool, in particular qualified business writers, multi-lingual editors, digital developers, video specialists and graphic designers.

“Our team is now spending a lot of time in London advising the boards of banks in Canary Wharf, redesigning equity research publications in Singapore and Seoul, building websites in Kuala Lumpur, and developing financial applications for mobile and iPad here in Hong Kong,” continues Fjelddahl.

“The edge of this division is the in-depth understanding they have of the inner workings of listed companies and the sell-side/buy-side. We speak with analysts and fund managers almost daily. This launch is really the culmination of work we’ve been doing for the past 5-6 years.”

The new unit offers strategy consulting and corporate brand communications programmes: corporate identity, financial reporting, digital communications and advertising. Clients include pre-IPO and listed companies, investment banks, fund and asset managers and insurance companies.

“Outside the events and press services offered by public relations firms, there is an almost complete vacuum of specialists in financial communications,” says Account Director Jonathan Magee. “Our data visualisation expertise, for example, is a competence in very high demand

“The financial services sector is hugely commoditised,” continues Magee. “And we’re not the ones saying that. The banks themselves are telling us this. Brand differentiation is a hot topic.”

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