HONG KONG (July 13, 2011) – Legend Fighting Championship (Legend), Asia’s leading producer ofMixed Martial Arts (MMA) entertainment, today announced a strategic investment led by CA Media, LP(CA Media), the Asian division of US-based The Chernin Group, LLC. Diamond Ridge Ventures, LLC(DRV) also invested in the financing round. Financial terms were not disclosed.
Founded in 2009, Legend has already hosted four world-class events in Hong Kong and is now expandingto Macau, where it will host the first of a series of four events on July 16, 2011 at City of Dreams,Macau’s leading integrated casino and entertainment destination. Legend’s strategy is to bring togethernational champion MMA fighters from throughout the Asia-Pacific to compete in elite-level MMAtournaments at select locations in the region. Legend was co-founded by Michael Haskamp and ChrisPollak, both of whom are Managing Directors of the business.
CA Media and DRV’s investment will enable Legend to continue to grow with a more expansive andambitious event schedule. With the support of CA Media and DRV, Legend will aggressively broaden itstelevision and digital media distribution, and build its sponsor relationships, affiliated content andlicensed offerings. Paul Aiello, the CEO of CA Media and former CEO of Star TV and Josh Swartz, DRVManaging Director and former Wasserman Media Group COO will join Legend’s Board of Directors.
Commenting on the partnership with Legend, Chairman of CA Media Peter Chernin said, “We arecommitted to helping Legend develop its high-quality MMA offering into the leading and most excitingmartial arts franchise coming out of Asia—the original home of martial arts—and onto the world stage.”
Haskamp and Pollak noted that “CA Media brings a tremendous depth of industry experience andcapabilities across media and sports, both globally and here in Asia. As a strategic partner, they areuniquely positioned to help us scale our business in production, distribution, sponsorship and licensing.”
Aiello added: “Legend’s strong track record of audience and reputational growth make them the naturalpartner to help us raise MMA to the level of popularity in Asia that it has already achieved elsewhere inthe world. We are confident that Chris and Mike’s passion, energy and integrity, together with CAMedia’s experience in building media and entertainment businesses, will help Legend become theundisputed leader in MMA content originating from Asia.”