Cannes Lions: 互动类全场大奖-WHY SO SERIOUS?

42_entertainment_WHY_SO_SERIOUS_THE_DARK_KNIGHT_FILM_viral
本届嘎纳互动类其中一座全场大奖被42 Entertainment为电影The Dark Knight策划的Viral拿下! 没错, 就是暗夜骑士; 没错, 就是病毒营销!

尽管《蝙蝠侠前传2-暗夜骑士》在奥斯卡上没啥收获, 但是全球超十亿的票房甚至在IMDB评分上曾一度超越千年BOSS”肖的救赎” 都足以另华纳兄弟欣慰~ 但是这些都和超乎寻常的营销方式是密不可分的! 在一场轰轰烈烈的 “Why So Serious” 病毒营销演义背后, 42 Entertainment这家来自美国的公司可谓功不可没! 也是真正的幕后英雄, 真正的Knight!

了解更多信息:
http://www.alternaterealitybranding.com/whysoserious_viral09/

Type of Entry: Viral Advertising
Category: Viral Marketing
Title: WHY SO SERIOUS?
Advertiser/Client: WARNER BROS WORLDWIDE MARKETING
Product/Service: THE DARK KNIGHT FILM
Entrant Company: 42 Entertainment
Advertising/Web Design Agency: 42 Entertainment

Creative Credits
Creative Director/Lead Designer: Alex Lieu
Creative Director/Producer: Susan Bonds
Visual Design Director: Johnny Rodriguez
Interactive Design Director: Michael Borys
Technology Director: Todd Mohney
Lead Writer: Gary Rosen
Media/Event Producer: Robert Fagan
Information Architect: George Cook
Web/Print Designer: Nik Piscitello
Multi-Media Designer: Mario Quezada
Editor: Chris May
Event Producer: Carolyn Kovacs
Senior Programmer: Markus Roskothen




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