融资助力 欧安派(OMP)厚积薄发

O.M.P 欧安派

最新消息,继多家互联网媒体、电子商务企业完成融资后,国内互动界知名广告公司——上海欧安派(OMP)广告传播有限公司于2011年5月成功获得徐汇科技投资有限公司首轮千万级融资,成为又一家万众瞩目的互动行销企业。

据悉,投资方上海徐汇科技投资有限公司是由徐汇区国资委出资成立的政府投资公司,专注于TMT、生物医药、新材料等领域的VC/PE投资,在清科公布的2010年PE/VC参股创业板上市公司数量排名中,徐汇科投以3家公司、7.42倍的平均回报名列第六位。徐汇科投对欧安派在网络营销领域的市场定位、品牌传播、技术创新以及发展前景方面,给予了充分肯定和很高的期望。

欧安派(OMP)成立于2003年,是国内较早进入互动领域的广告公司之一。主要以创意策略、媒介计划与购买、网络技术开发及社会化媒体营销作为业务核心,为客户提供全方位的互联网战略营销解决方案。历经8年发展,已为150多个品牌客户提供了优质的互动广告服务,其中更不乏包括微软、SKODA、HTC、奥林巴斯、康佳、泰康人寿、碧欧泉、佳丽宝等国际知名品牌。通过自身实力的积累和品牌的成长,OMP在近几年更是屡创佳绩,多次获得艾瑞品牌营销奖、金网奖及台湾金手指等奖项,诸多案例更被众多专业杂志收录成册,被誉为互动界的一匹“黑马”。

目前欧安派(OMP)在全国设有4家分公司,200多名员工。经过多年的历练与培养,打造出了一批优秀的互动创意、策划和媒介精英,同时也不曾间断培养众多对互动广告充满热情的行业新星。“一家公司的发展离不开团队建设与人才培养,人才战略是广告公司长期发展的根本。”CEO丁峻峰说,“网络广告是需要更多的创意,更多的策略和更多的激情投入的行业,也是人才辈出的行业,OMP一直以培养人才作为建设团队的核心,从业务培训到职业晋升,公司会为每一个员工创造学习、成长、提升的机会。我们也热诚欢迎对网络广告充满激情的有志之士加入OMP,和我们一起开创新的伟业。”

欧安派在融资成功之际,与Axis Business Consulting Company Limited (简称为’Axis’)达成战略合作关系。Axis作为国际性行业顾问公司,将为OMP提供业务及区域发展的策略性建议。目前,OMP正在筹建新的董事会,并邀请到Axis的创始人之一——阿兰-卢瑟福德(Alan Rutherford)——一位国际广告界重量级人物,国际广告协会主席,加盟OMP董事会。届时,他将以公司顾问及独立董事的双重身份参与OMP的未来规划。
走出国门,将民族广告品牌推向世界舞台,是每个OMP人的梦想。Alan的加盟,将加大OMP与国外互动界的交流与合作,吸收国外先进互动技术与互动营销理念,为公司进军国际市场做足准备。
对于一家首次融资的公司来说,如何把资金用在刀刃上是人们关注最多的话题。这点CEO丁峻峰早有明确规划:“正如Alan说的‘数字技术是新营销的驱动力’。技术创新是企业发展的灵魂,而人才培养是企业基业长青的根本。接下来,我们将进一步加大网络技术的研发投入,增强自身的数字技术力量,同时会加大人才培养上的投入,到各高校开展人才掘金计划”。秉承‘务实进取,追求卓越’的精神,OMP将一步一步开创其互动行业的新历史!”

OMP on the fast lane with stronger financial support and an international board representation

(Shanghai – June 3rd, 2011) Another digital company shows up in the recent capital operation waves in China. Shanghai OMP Advertising Communication Co. Ltd (OMP) has been confirmed to get the 1st round financing from Shanghai Xuhui Venture Capital Ltd. (SXVC), which marks the most significant investment as made in the local digital marketing services sector in China. The company is currently forming its new Board of Directors, with the addition of Axis Business Consulting, to strengthen its international board representation.

INNOVATION AND SUSTAINABLE GROWTH

Established in 2003, OMP is one of the pioneers in the Chinese digital marketing services industry. It offers creative strategy, media planning and buying, online technologies and social media marketing. During the past 8 years, OMP has successfully provided total solutions of to more than 150 brands including Microsoft, Skoda, HTC, Olympus, Konka, Taikang Life, Biotherm, Kanebo. The company has achieved tremendous growth and lead position in the market – it was previously awarded by iResearch, the No. 1 online research agency in China, with the iResearch Brand Marketing Award and The Golden Figure Online Award. Some of OMP’s successful showcases were also published on professional magazines as classic case studies , which has made OMP known as the “dark horse” in Chinese digital marketing industry.

THE DREAM TEAM

Headquartered in Shanghai and with 4 branch offices, OMP currently employs more than 200 staffs in China. Over the years, OMP has nurtured the elites of digital marketing industry, who have become the new stars in the digital marketing talent market.. “Talent strategy is the most important part for our long term growth, and I do think that OMP’s advancement depends on our teams and training for talents.” says Mr Jeffery Ding, CEO of OMP. “Digital marketing is an industry that requires creativity, strategies, and passions – all of which depends on talents. That is why OMP stresses on talent management as the driving force for the company. We provide opportunities of learning, growing, and promotion to every staff. We heartily welcome anyone with passions to grow with us, to join OMP in creating a better market for us all.”

THINK GLOBAL, ACT INTERACTIVE

At the same time, OMP welcomes its first strategic partner, Axis Business Consulting Company Limited (‘Axis’), who acts as OMP’s advisor on strategic development and regional expansion.

Mr Alan Rutherford, Founder and Partner of Axis, who is also the Chairman and Global President of International Advertising Association (IAA), will join OMP’s new Board of Directors as Independent Director. Together with Partner at Axis, Ms Louise Au, Mr Rutherford will take part in the long-term planning for OMP.

‘Making OMP a true global digital marketing company, has always been our dream. We warmly welcome Mr Rutherford and Ms Au in joining our Board. Their support in linking us with other global digital agency networks, as well as reaching out to international markets will be invaluable.’ Mr Ding added.

‘I quote from Mr Rutherford’s saying, “Digital is the driving force of new marketing”.’ Mr Ding continued, ‘and we are witnessing technological innovation becoming the soul of enterprise development; talent management becoming the root for a company’s long-term vision. And therefore with the new financial support, OMP will continue to invest on R&D of digital technologies, so as to strengthen the team’s capabilities and competencies. We strive to breakthrough and create the new era of the interactive industry!’


14 Comments

Have Your Say »

Required

Required, never published