欧安派在融资成功之际，与Axis Business Consulting Company Limited (简称为’Axis’)达成战略合作关系。Axis作为国际性行业顾问公司，将为OMP提供业务及区域发展的策略性建议。目前，OMP正在筹建新的董事会，并邀请到Axis的创始人之一——阿兰-卢瑟福德（Alan Rutherford）——一位国际广告界重量级人物，国际广告协会主席，加盟OMP董事会。届时，他将以公司顾问及独立董事的双重身份参与OMP的未来规划。
OMP on the fast lane with stronger financial support and an international board representation
(Shanghai – June 3rd, 2011) Another digital company shows up in the recent capital operation waves in China. Shanghai OMP Advertising Communication Co. Ltd (OMP) has been confirmed to get the 1st round financing from Shanghai Xuhui Venture Capital Ltd. (SXVC), which marks the most significant investment as made in the local digital marketing services sector in China. The company is currently forming its new Board of Directors, with the addition of Axis Business Consulting, to strengthen its international board representation.
INNOVATION AND SUSTAINABLE GROWTH
Established in 2003, OMP is one of the pioneers in the Chinese digital marketing services industry. It offers creative strategy, media planning and buying, online technologies and social media marketing. During the past 8 years, OMP has successfully provided total solutions of to more than 150 brands including Microsoft, Skoda, HTC, Olympus, Konka, Taikang Life, Biotherm, Kanebo. The company has achieved tremendous growth and lead position in the market – it was previously awarded by iResearch, the No. 1 online research agency in China, with the iResearch Brand Marketing Award and The Golden Figure Online Award. Some of OMP’s successful showcases were also published on professional magazines as classic case studies , which has made OMP known as the “dark horse” in Chinese digital marketing industry.
THE DREAM TEAM
Headquartered in Shanghai and with 4 branch offices, OMP currently employs more than 200 staffs in China. Over the years, OMP has nurtured the elites of digital marketing industry, who have become the new stars in the digital marketing talent market.. “Talent strategy is the most important part for our long term growth, and I do think that OMP’s advancement depends on our teams and training for talents.” says Mr Jeffery Ding, CEO of OMP. “Digital marketing is an industry that requires creativity, strategies, and passions – all of which depends on talents. That is why OMP stresses on talent management as the driving force for the company. We provide opportunities of learning, growing, and promotion to every staff. We heartily welcome anyone with passions to grow with us, to join OMP in creating a better market for us all.”
THINK GLOBAL, ACT INTERACTIVE
At the same time, OMP welcomes its first strategic partner, Axis Business Consulting Company Limited (‘Axis’), who acts as OMP’s advisor on strategic development and regional expansion.
Mr Alan Rutherford, Founder and Partner of Axis, who is also the Chairman and Global President of International Advertising Association (IAA), will join OMP’s new Board of Directors as Independent Director. Together with Partner at Axis, Ms Louise Au, Mr Rutherford will take part in the long-term planning for OMP.
‘Making OMP a true global digital marketing company, has always been our dream. We warmly welcome Mr Rutherford and Ms Au in joining our Board. Their support in linking us with other global digital agency networks, as well as reaching out to international markets will be invaluable.’ Mr Ding added.
‘I quote from Mr Rutherford’s saying, “Digital is the driving force of new marketing”.’ Mr Ding continued, ‘and we are witnessing technological innovation becoming the soul of enterprise development; talent management becoming the root for a company’s long-term vision. And therefore with the new financial support, OMP will continue to invest on R&D of digital technologies, so as to strengthen the team’s capabilities and competencies. We strive to breakthrough and create the new era of the interactive industry!’