Here below is the English version:
DM:Can you give us a self-description?
J:I guess the best way to describe would be as an integrated creative, with a soft spot for digital. I love what I do which makes me even more passionate for the work I create.
DM:As an award-winning creative guy and becoming a top ad-man in such young age, how did you approach to there? Are there any tricks you want to share with us?
J:So you want to know my secret? Its simple, ever since I was in a position in where I had a say over what the agency creates, I always challenged myself and my team to push the limits. Go beyond the boundaries of what can be done and… Just make it happen!
DM:Why do you choose AKQA after having served for you last agency such a long time? What is the character and strike that AKQA has, motivates you join it?
J:I have always been a huge fan of AKQA. I remember being inspired by the awesome ideas and flawless quality of the work coming out of AKQA. When I was invited to join, I was honored. I guess another motivation was to going back to a smaller sized agency with digital as DNA.
DM:You’re really good in Chinese right? Comparatively at least, so are you familiar with this country, and what do you think is the charm of China?
J:China has this power from within. It makes things move fast and makes people do great things. When working in China, I constantly feel that something will happen, good or bad but this keeps me alert, keeps me going, lets me be more ready for anything I might have to face. This energy in the country is inspiring.
DM:The “Chinese Element”has been held these years, any comment on it? Has it make a little bit affection in this industry? What do you think will make this event better in future?
J:Yes! Whenever I look at the book and see thework, I feel the local flavor and culture in advertising is quite beautiful. I also think that a modern approach on Chinese Elements in our industry is always refreshing and inspiring. I guess celebrating more digital and looking at Chinese elements with a non-traditional eye, but a more modern one could make it even more interesting.
DM:What’s your own understanding about the Chinese element? I mean both in spiritual, and how can we put the Chinese elements in our work to make it perfect if necessary?
J:To me, it’s a visual language that brings relevance to the audience. It could come across as been done before or as acliché, but to me when done well, this visual language can be extremely strong and beautiful. I encourage creative people to challenge themselves and create something completely new, but by using the classic elements. Create the newface of this visual language.
DM:In your career do you have some work that Chinese element within? Which one is your favorite?
J:I have done quite a lot of work centered around Chinese New Year in my career, some of those piece of work I still remembervery well today and they were extremely fun to work on as I learnt a lot about the visual language and culture.
DM:We acknowledge that you used to lecture for One Show Young Creative Workshop and is the jury of Cannes Future Lion, what makes you so interested to raising young babies for this industry?
J:It has to be done. Often the young babies come into the work force without the right weapons – simply not ready. This could be because of the education system or other factors, but the young kids in ourindustry need a chance to start famous. They need a chance to understand that you can be a celebrity even at a student level, as long as your work is strong enough.
DM:Last question, how many local industrial website do you often read? Is Damndigital included? If it is, is there any aspects we can improve more? We’re truly pleasure to acknowledge your advices.
J:I used to read a lot at work, but when I’m jammin’ at work, I don’t have much time to do so. Yes, I do read Damndigital and I think it is a great source of information. I catch up on my read at least 3 times per week both online and through mobile. I don’t have many suggestions because it’s already really good… Can it be in English as well? Hehehe.