WARC亚洲策略奖项入围名单

全球市场咨询公司Warc公布了WARC亚洲策略奖项入围名单前25名,其中将评选出最亚洲具有洞察力的策略作品,并颁发5000美元现金奖励。一共有140个作品入围。入围名单由八位资深客户与五位全球策略专家选出,评选主席由奥美全球CEO Chairman Miles Young担任,以下列出的是得票数最高的前25名入围名单。

“入围的作品数目超乎我们的想象,并且作品质量都相当高。“Young如是说。“这份入围名单体现了一份成功的策略所必需包含的关键要素——对业务的激情与对市场的洞察。我们相信有不少作品都做到了两者兼顾。”印度以11个入围策略领跑第一,紧随其后的是越南、日本、香港、中国、马来西亚、印度尼西亚与台湾:

Dove: Winning in China

Unilever China/ Ogilvy & Mather Shanghai

 

McDonald’s ‘Let’s Meet Up’ Campaign

McDonald’s / TBWA Shanghai

 

Banking on ‘New Standards’ to drive business for Citibank

Citibank / Publicis Hong Kong

 

Wyeth DIY Flashcards

Wyeth Gold / OMD

 

How culture codes helped Cadbury Dairy Milk create a new chocolate occasion in India

Cadbury India / Ogilvy & Mather

 

Aircel Pocket Internet

Aircel / Dentsu India

 

How ringing the bell can reduce violence against women

Breakthrough Foundation / Ogilvy & Mather

 

Tata Sky Activ English

Tata Sky / Ogilvy & Mather

 

Parachute AdvansedAyurvedic Hair Oil – Recommended by sufferers

Parachute (Marico) / BBH

 

Aviva’s ‘Great Wall of Education’

Aviva / BBDO India

 

Gillette WALS

P&G India / MediaCom

 

Pulsar & Stunting: Creating India’s best selling sports bike

Bajaj Auto / Ogilvy & Mather

 

Building a Youth Brand in a Youthful Country

Virgin Mobile India / Bates141

 

BlackBerry Boys

Vodafone Essar/ Ogilvy & Mather

 

Nokia ‘Saviors of the Planet’

Nokia India / JWT

 

The Anlene Movement

Fonterra / BBDO

 

Crush eco – A simple choice can change the world

Coca-Cola

 

Stride Japan Launch

Nihon Kraft / McCann Erickson

 

KY

Seiyu / Momentum

 

Imam Muda

Astro / Y&R Malaysia

 

Turning a human touch into business advantage

Shangri-La / Ogilvy & Mather

 

Axe, ‘Call Me’

Unilever / BBH

 

Invisible Dad

Sony Handycam / Ogilvy & Mather Taiwan

 

Cafe Viet: Are you man enough?

Nestle Vietnam  / Lowe

 

OMO: Say it with kids

Unilever Vietnam / Lowe

 

欲获悉全部获奖名单可前往 www.warc.com

评委将在接下来的时间中讨论与评选最终名单,第一名将得到5000美金现金奖励。获奖者名单最早于六月初公布,欲获详情请follow @warcasia@warceditors 的Twitter,或直接登录 www.warc.com/asiaprize.

 




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