[4A] GroupM群邑集团Mindshare找Partner, Head of Digital

Mindshare 传立媒体

Head of Digital Shanghai office, MINDSHARE Interaction China

We are now recruiting a self-driven, independent thinker with strong operational experience to:

  1. Manage our digital client team for the Shanghai office
  2. Oversee the delivery of team’s day to day operation and client needs
  3. Drive digital strategy for leading global brands
  4. Engage with media vendors to develop winning digital planning campaigns
  5. Cooperate with companies providing the latest technology solutions around tracking tools for online marketing
  6. Be an influencer to China online advertising development and growth

This job is right for you if you are looking to:

  • Be a part of the China internet growth
  • Get exposure to leading China internet companies
  • Understand Chinese netizens and their online behavior
  • Meet lots of interesting digital experts in China
  • Play a role in helping to drive growth for leading global brands


The Shanghai Head of Digital role will be responsible for overseeing the digital strategy and managing the operational relationship on designated clients.  He/She will be managing a team of staff who execute, manage, and optimize the planning and buying strategy for client’s digital spending. This individual will be driving best practice digital marketing solutions, while ensuring integration and communication with the wider Mindshare client leadership teams. The role bears the responsibility to ensuring that Mindshare is considered by clients to be their most valued digital marketing partner.

Reports to: Managing Director, National Head of Digital for China

Core Responsibilities

Client Development

  • Client servicing and relationship management
  • Strategic client development of digital
  • Demonstrate digital leadership across key clients
  • Deployment of best-in-class digital implementation across client portfolio

Quality Control & Best Practice Service Delivery

  • Long term digital strategy creation
  • Campaign strategy & planning, and integration with the wider comms
  • Gold Standard Display Implementation
  • Deployment of best-in-market targeting & tracking tools
  • Paid search strategy sell-through, implementation and integration (via GroupM Search)
  • Oversee & benchmark buying performance (via GroupM Trading)
  • Assist in training & up-skilling of client account teams
  • Deployment of measurement frameworks across clients
  • Management, extraction & interpretation of clients’ digital performance data
  • Delivery of beyond-the-banner high value services, including: digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services
  • Sharing of best practice with the wider Interaction community

Talent management

  • Manage a sizeable team to ensure quality service delivery
  • Oversee the delivery of team’s day to day tasks
  • Work with line director/manager to oversee and develop team individual’s career progression
  • Conduct regular appraisals with designated team members

Business Development

  • Involvement and assistance in designated pitches
  • Coordinate and support entire pitch process

Qualification Requirements

  • 6-8 years of digital experience (agency background preferred)
  • An independent, self-driven individual with highly responsible nature
  • Ability to work in a matrix organization, managing complexity and challenges
  • Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
  • An understanding of China digital space is a major plus

Please contact wendy.suen@groupm.com when you want to learn more. 请在联系时说明消息来自DamnDigital

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