[上海] W+K Shanghai 找社交网络经理/社交网络文案

Wieden+Kennedy, an independently owned advertising agency located in Shanghai, China is recruiting for a Community Manager. W+K was founded in 1982 and currently has 1,000+ employees working in Shanghai, Tokyo, London, Amsterdam, Sao Paulo, Portland and New York. Our client list includes some of the most-recognized and well-respected brands in the world.
W+K创立于1982年, 至今在全球7个城市包括上海、东京、伦敦、阿姆斯特丹、圣保罗、波特兰和纽约建立了分公司, 其员工人数已达1000多人。我们所服务的客户包括很多在全球范围内得到广泛认知的著名品牌。

Community Manager

Summary of Position:

A community manager is responsible for developing and producing a social media plan in line with the clients overall brand goals. The Community Manager will lead the overall editorial process of a branded community while developing strategies for activating conversations and ensuring timely monitoring and response.

Key Responsibilities:

  • Interfaces directly with Account Service team to understand business needs and translate into actionable social media plan
  • Plans and drives overall content calendar including production and publishing of social media content
  • Builds and maintains content distribution network by way of social media channels
  • Works with client to create social media moderation guidelines in order to identify issue escalation paths and ownership
  • Schedules and organizes collaborations with multiple departments to generate content on a daily basis
  • Manages influencer outreach to develop on-going relationships
  • Communicates with contributors, key opinion leaders and influencers directly to ensure requirements, deliverables, and incentives are aligned between all parties
  • Monitors social media communities to ensure timely responses as well as ensuring social media conversations are meaningful and true to brand
  • Working with Digital Strategist develops cross channel community engagement strategies and tactics to meet business/communication objectives
  • Working with Digital Strategist analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  • Working with Digital Strategist and through oversight of Social Media Writer, identifies conversation opportunities and concepts tactical activation ideas in line with overall brand goals
  • Through oversight of Social Media Writer collaborates on and creates content for feeds and snippets in various social media sites
  • Through oversight of Social Media Writer continuously participates in conversations surrounding our brand, products and content
  • Through oversight of Social Media Writer acts as the eyes and ears of our brand
  • Through oversight of Data Analyst creates and updates daily, weekly and monthly reports

Minimum Requirements:

  • Bachelor’s degree required
  • Fluent in both Chinese and English, spoken and written required
  • 2+ years’ experience in interactive, social media, web publishing or digital PR preferred
  • Demonstrated passion for Chinese internet
  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees across many disciplines
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Understands the driving social contract (etiquette, social currency, rules of engagement, etc.) at work on sites, networks, tools and experiences inhabited by our client’s primary targets online
  • Deep understanding of social media and best practices in China
  • Possesses a thorough understanding of social media, mobile and physical computing
  • A proven track record in managing successful online communities
  • Exceptional initiative, attention to detail and follow-through skills
  • After-hours work required




  • 直接面对客户部,了解业务需要并将其转化成可操作的社交媒体计划
  • 策划和驱动整体内容制作行程表包括制作和社交媒体内容的发布
  • 通过多方社交媒体渠道建设和维护内容制作网络
  • 与客户紧密合作建立社交媒体审核指南,以确定问题的升级路径和所有权
  • 安排时间表和组织多个部门合作作为日常内容制作
  • 管理影响者的外联,发展持续合作关系
  • 和出资人,关键意见领袖及影响人直接沟通,以确保满足其要求交付,保持各方面互相激励
  • 监视社交媒体交流确保及时作出反应,以及确保社交媒体的对话是有意义的,忠于品牌的
  • 和互动策划发展人员一起发展跨渠道社区战略和战术,以满足业务/沟通目标
  • 与互动战略师一起分析媒体宣传活动,将建议或定性数据转化成更优化的宣传活动建议和计划
  • 和互动战略师一起对社交媒体的预见,确定符合整体品牌目标的对话机会和概念,激活和品牌总体目标相一致的战术和意见
  • 通过对社交媒体文案的监督,建立合作的内容用以建设社会媒体网站内容
  • 和社交媒体文案合作和预见,不断参与有关我们的品牌,产品和内容的谈话
  • 和社交媒体文案的合作,对品牌的受众发聩有所了解
  • 通过数据分析创建每日,每周,每月更新报告


  • 本科以上学历
  • 中英文流利,口语和写作俱佳
  • 2年以上互动,社交媒体,网络公布或互动公关相关经验者优先
  • 对中国互联网具备热情
  • 出色的书面和口头表达能力和与各阶层员工的沟通能力
  • 在紧张工作环境中能不断赢得信任并保持冷静的态度和批判性思维能力
  • 了解社交合同操作(礼仪,财务,合同细则等),了解所有网络工具和体验客户主要受众群在线的经验
  • 对社交媒体在中国如何表现最佳有自己深入见解
  • 对社交媒体,移动和物理计算了解深入
  • 拥有成功管理在线社区的记录
  • 表现主动,注重细节和后续跟踪能力
  • 能满足工作需求的加班任务


你喜欢运动,音乐或者潮流文化吗? 你对不同的生活方式有自己的理解吗? 你喜欢写东西吗?

“Do you love Sports, Music or Fashion, are interested in lifestyle and culture, and love to write?

You are smart, creative and fluent in expressing yourself online. You regularly participate in and contribute to online communities, and are passionate about developing conversations and relationships with your fellow netizens. Ideally you have run your own blog or community having built a solid audience around an interest or passion.

W+K is on the look out for community writer to become active participants in online communities, working with some of the most exciting brands in the world. Your writing style should be clear, fresh and persuasive, and accessible to an online youth audience.

If this sounds like you, please send us your CV, along with samples of your written work.”

Qualified candidates please e-mail cover letter, including salary requirements, and CV toshanghaijobs@wk.com. Please specify Job Title in the subject line of your e-mail and kindly specify these roles are from DamnDigital
如果你觉得自己是合适的人选, 请将您的求职信包括薪资要求和简历(Doc或者Pdf文件格式), 一并发送到shanghaijobs@wk.com

No phone calls, please. 我们不接受任何电话咨询。
We greatly appreciate your interest in W+K. 非常感谢您对W+K的关注。
Only those selected for the interview process will be contacted. 我们会严格挑选并联系合格的应聘者。

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