Scandinavian Airlines takes off with Eight Beijing

Eight Partnership

Beijing, April 29, 2010. – Scandinavian Airlines(北欧航空) has appointed Eight Partnership(八方联智) to support their nationwide marketing efforts. SAS has been operating flights from Beijing to Copenhagen since 1988, and as a founding member of Star Alliance, the airline has played a key role in connecting China with Scandinavia and Europe.

In addition to driving traffic to the SAS China website (, Eight is working with the SAS China team to establish all on and off line communications for their new Shanghai to Copenhagen flight route, scheduled to launch in early 2012.

“We are extremely proud to have the opportunity to work with SAS in China as their communications partner. The SAS values of consideration, reliability, value creation and openness match perfectly with our own philosophy. It’s great to have the opportunity to work with one of the most innovative airline brands in the world and we’re looking forward to helping them grow in this region,” says Sheilen Rathod, Eight’s China Managing Director.

“We are extremely pleased to have Eight as our strategic communication partner here in China,” says Lars Olofsson, SAS General Manager Greater China. “SAS is expanding in this market and to find an agency with the same core values as ourselves is a real bonus in helping us achieve our aspirations.”


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