Wieden + Kennedy: EA’s latest FIFA release


Client: EA (Electronic Arts)
Agency: W+K (Wieden + Kennedy), Amsterdam
Creative Director: Edu Pou, Joakim Borgstrom
Copywriter: Carlo Cavallone
Art Director: Alvaro Sotomayor
Production Company: Acne Film
Post Production: Glassworks, Whitehouse, Joint Editorial

Web Production: Group94
Sound: Kaiser Sound

Wieden + Kennedy, Amsterdam is spearheading a new integrated campaign for EA’s FIFA ’09 game that is anchored by the “Let’s FIFA ’09” website.

The site not only includes information on FIFA ’09 innovations such as 10 vs. 10 gameplay, but the full-screen TV spots that feature pros and fans gathering in public to battle on a Playstation 3. Visitors to the site can watch highlights from the gameplay, which pits Real Madrid against Manchester United and Olympique Lyonnais against Schalke 04.

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