RAPP任命Onn Keet Peng为区域分析总监

Rapp

RAPP已任命Onn Keet Peng(KP)博士为RAPP亚洲的区域分析总监。新上任的总监将常驻上海, 反映出RAPP在数据带动营销中的影响力日益增长, 而且RAPP网络目前需要建立战略区域规划中心。

“尽管RAPP的地方办事处一直配备战略分析专业人员, 但是随着对RAPP区域网络的不断重视, 以及对交易分析和在线分析不断增长的需求, 显然我们需要有人来整合所有的数据点, 并且从整个亚洲的角度出发提出见解。”RAPP亚洲首席执行官Mohammed Sirajuddeen (Siraj)说。

“KP是这个行业最能干的专家之一, 我们很高兴他加盟RAPP亚洲。他的到来巩固了我们的 区域战略地位, 使得我们能够提供深度和广度均超越所有对手的分析理念。”

作为一个在线及离线分析、划分以及客户关系管理(CRM)的专家, 区域分析总监KP将负责为客户的分析需求提供战略指导, 并保证在分析使用过程中为营销活动取得较好的利润率(ROI)。

在加入RAPP亚洲之前, KP曾是英国保诚集团亚洲(保险)区域客户情报总监。KP在美国、英国以及亚洲从事过多个行业, 涉及银行业、金融、保险、以及消费电子产品、汽车和信息产业, 有着二十余年的丰富经验。他的雇主包括:花旗银行、IBM、爱立信、安联、安盛、Sky Cable、德士古石油公司、TNT快递、美国运通、福特信贷、阿艾梅斯金融公司。

“在过去的两年里, RAPP亚洲已经发展成为这一地区杰出的数据带动营销机构。随着我们进军上海以及KP的加入, RAPP亚洲在世界最大市场上取得成功指日可待。”Siraj补充道。

从全球范围来看, RAPP是数据带动营销及分析的主导企业。其能真正利用数据价值的能力是将区别于本行业其它对手的关键因素。数据带动营销的观点构成了优秀理念的根基, 因此, 数据带动营销(了解并满足消费者复杂的需求及期望)有助于公司及客户获得更有成效的结果。

作为DDB集团亚太区的基本成员之一, RAPP是一家强大的数据带动营销公司, 结合数据、数字以及分析, 从而得出以客户为中心的全方位解决方案。RAPP在亚太地区拥有16个办事处, 它们分别位于新加坡、上海、东京、吉隆坡、孟买、班加罗尔、雅加达、香港、悉尼、墨尔本、奥克兰、威灵顿、台北、曼谷、首尔以及马尼拉。

RAPP APPOINTS REGIONAL ANALYTICS DIRECTOR

RAPP has appointed Dr. Onn Keet Peng (KP) as regional analytics director of RAPP Asia. Based in Shanghai, this newly established role reflects RAPP’s growing influence in data driven marketing and the ongoing need to build a strategic regional planning hub for the RAPP network.

“We’ve always had strategic analytics professionals at  our local RAPP offices, but with the strengthening of RAPP’s regional network and the increasing demand for transactional and online analytics, it became evident that we needed someone that could integrate all data points and drive insights from an entire Asian perspective,” said Mohammed Sirajuddeen (Siraj), CEO of RAPP Asia.

“KP is one of the most talented analytics specialists in the industry and we’re pleased that he has joined RAPP Asia. His appointment cements our regional strategy credentials, allowing us to offer a depth and breadth of analytic thinking that outstrips all our competitors.”

An expert in on-line and off-line data analysis, segmentation and customer relationship management (CRM), as regional analytics director KP will be responsible for providing strategic direction for clients’ analytics needs and ensuring good ROI for marketing campaigns through the use of analytics.

Prior to joining RAPP Asia, KP was Prudential Corporation Asia (Insurance) Regional Customer Intelligence Director. With more than 20 years experience, KP has worked across many industries across US, UK and Asia including banking, finance, insurance, as well as consumer electronics, automobiles and IT. Clients include: Citibank, IBM, Ericsson, Allianz, AXA, Sky Cable, Caltex, TNT, American Express, Ford Credit, Aames Financial Corporation.

“Over the past two years RAPP Asia has grown to be the pre-eminent data driven marketing agency in the region. With our move to Shanghai and KP’s appointment, RAPP Asia couldn’t be better placed to succeed in the biggest market in the world,” added Siraj.

Globally, RAPP is the leader in data-driven marketing and analytics. Its ability to connect with the true value of that data is the key point of difference against other players within the industry. Data-driven insights form the foundation of great ideas, hence data-driven marketing—understanding and responding to the complexities of the needs and desires of the consumer—helps produce more effective results for the agency and the client.

A fundamental element of DDB Group Asia Pacific, RAPP is a powerful data driven marketing company that combines data, digital and analytics to drive comprehensive client centric solutions. There are 16 offices across the Asia Pacific region including: Singapore, Shanghai, Tokyo, Kuala Lumpur, Mumbai, Bangalore, Jakarta, Hong Kong, Sydney, Melbourne, Auckland, Wellington, Taipei, Bangkok, Seoul and Manila.


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