Eight helps Noble Group spearhead convergence reporting

Hong Kong, April 11, 2011 – The recent release of Noble Group(来宝集团)’s annual financial results has seen Eight(八方联智) create a full suite of financial reporting materials for the Fortune 500 commodities firm which is listed on the Singapore stock exchange (SGX:N21) and headquartered in Hong Kong.

Highlighting a fast-growing trend in investor relations, Eight designed and produced Noble’s annual report materials across several platforms to cater to the diverse preferences of their investor audience. In addition to the centrepiece 160-page printed annual report, Eight created a dedicated website featuring downloadable files, a summary version featuring a CD-ROM as well as a series of communication materials targeting the institutional investor community.

“As we continue to grow, developing our investor communication programmes is becoming increasingly important,” says Stephen Brown, Director of Investor Relations for Noble Group, whose investor base has more than doubled in the past year. “We need to cater to the needs of our investors which means providing them with information both in print and digital. At the same time, we need to make sure our message is consistent across these different media.”

“Accessibility and choice have become important considerations when generating investor communication programmes”, says Jonathan Magee, Account Director at Eight. “Long gone are the days when producing one generic annual report per year was considered job well done. Investors have different requirements and digital reporting is fast becoming the norm, allowing for on-demand access to information in a wide range of formats.”

For Noble’s 2010 reports, Eight created the theme ‘Powered from within’ showcasing a cross section of Noble Group staff from around the world, with portraits of real employees providing the human backdrop to the presentation of the financial results of the Group.

“Each of the on and offline versions are tied together by this theme,” says Magee. “We wanted to pay tribute to the people that operate, develop and grow the business of Noble Group day-in day-out.”

Visit www.thisisnoble.com to download the full annual report or visit the annual report website at www.thisisnoble.com/ar2010.

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