The first microsite for online application
Audi runs Audi Driving Experience Program (ADE) yearly which is a driving trip for Audi enthusiasts to explore Europe (Germany, Italy and Austria), China (Dunhuang and Zhuhai) with top performance models (including R8 Spyder and RS 5) together with Audi Instructor. It is the first time for Audi Hong Kong to launch a microsite for promotion and online application. It is definitely a breakthrough that Audi Hong Kong uses online platform to do recruitment other than traditional eDM.
PacificLink iMedia Limited has been in charging of all the digital marketing for Audi Hong Kong since the Audi A1 launch campaign in 2010, including microsite http://www.audi.com.hk/a1 and Facebook fan page http://www.facebook.com/AudiA1HK and http://www.facebook.com/AudiHK.
New trend for web development
Moski Mok, Business Development Director of PacificLink, said it is an informative microsite with stylish design and precise content. Users can download the online application form and get the SMS alert with latest new of ADE 2011 by entering their mobile number in the microsite.
“It is a trend for not using flash in website production in order to cater the iPhone and iPad users. We used html in production with high quality video and photos. There will be more and more amazing digital campaigns coming in 2011!”
Moski added, the application for Europe trip was full upon the microsite launched for only one week. It is expected the same case for Zhuhai and Dunhuang application. There are about 12,000 unique visitors within 2 weeks and keep increasing sharply in previous days.
– To let Audi owner register Audi Driving Experience Program (ADE) online
– A postal to share the past photos and videos
– Car owners
Strategic target group
– Audi enthusiasts
– Progressive, Sporty and Sophisticated
– Arouse public and target groups awareness and interest on Audi Driving Experience Program (ADE)
– Enrich the database by letting users to leave their mobile numbers for SMS alert
Project: Audi Driving Experience Program(ADE)microsite
Client: Audi 奥迪
Digital Agency: PacificLink iMedia Limited