Source: CampaignAsia, SHANGHAI – EmporioAsia Leo Burnett has completed a major facelift of contemporary Chinese lifestyle centre Three on the Bund’s website. Featuring black and white visuals, the new site is reminiscent of Shanghai in the 1920s.
Three on the Bund features fine dining, high fashion stores, one of Shanghai’s top art galleries, museums and the famous Evian Spa.
The new website matches and compliments the style, architecture and features of Three on the Bund, featuring black and white key visuals reminiscent Shanghai in the 1920s.
The client is a strong supporter of preserving the art and history of Shanghai. New website features include ‘Three spirit’ – a series of talks on Asian art and culture by prominent speakers, the opportunity for members to sign in and register as VIPs, special offers and the convenience of making reservations for events and dinner.
The Bund has become a highly visible attraction for well-heeled locals, expatriates and visitors, who are spoiled for choice with new and old dining and entertainment landmarks like Bund 6, Bund 18, Peace Hotel, Waldorf Astoria Shanghai, and M on the Bund.
“We are proud to have worked with a pioneer in upscale lifestyle in Shanghai on their new website and on digital marketing,” said Vincent Kobler, MD of EmporioAsia Leo Burnett.
He added that Shanghai is now a crowded market for upscale dining, fashion and lifestyle. His team aims to keep the site fresh with new content and hope the new site will help Three on the Bund stay ahead of the competition.
Client: Three On The Bund 外滩三号
Digital Agency: EmporioAsia Leo Burnett