Digitas Health获2008年度医药品牌营销类PhAME金奖

PHILADELPHIA – June 26, 2008 – Digitas Health and AstraZeneca have reason to celebrate – CelebrationChain.com won first place for Best Interactive Site at the PhAME Awards.

Celebration Chain? was created by Digitas Health with client AstraZeneca to honor breast cancer survivors by allowing loved ones to create a celebration in her likeness.

Launched in October 2007, Celebration Chain also has received honors from the Rx Club, Pharmaceutical Executive Ad Stars, and the Med Ad News Manny Awards, and has been recognized in articles by Pharmaceutical Executive magazine, MM&M, DMNews, and bloggers nationwide.

The PhAME Awards are the first and most comprehensive awards ceremony focusing on pharmaceutical consumer marketing and communications. They were created to recognize creative excellence, results and innovation in strategies, media and integrated campaigns.

Digitas Health has enjoyed a stellar award season, winning big with Celebration Chain as well as other client work. The company has received more than 25 awards and honors since 2007, including the DTC National Advertising Awards, Philly Ad Club Awards, Global Awards, Freddie Awards, eHealthcare Leadership Awards and Rx Club Awards. In addition, Digitas Health won Best Places to Work from Philadelphia Business Journal and was named as having the Best Work Perks by CNN.com and CareerBuilder.com. Along with parent company Digitas, Digitas Health also is part of Advertising Age’s Digital A List and BtoB Magazine’s Best Interactive Agency.

About Digitas Health
Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, and Chicago, Digitas Health is a unit of Digitas, leading global digital marketing and media agency and a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s fourth largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications. For more information, please visit www.digitashealth.com.

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