Wieden+Kennedy近日宣布其将于巴西圣保罗建立新办公室。新办公室的管理团队巴西广告人Icaro Doria和André Gustavo Soares, 并将于2010年12月1日正式投入运营。继W+K波特兰、纽约、伦敦、阿姆斯特丹、东京、上海、德里之后, 圣保罗将是W+K的第八家办公室。
“对于我们来说, 新办公室开张的关键因素是人才。我们找到了两位世界上最优秀的广告人来张罗这件事。”W+K的联合创办人及全球执行创意总监Dan Wieden告诉我们, “这支管理团队会为新办公室的开张倾注他们最大的热情。”
“我们公司已经在全球范围内获得成功, 而新办公室的建立更是锦上添花。”W+K全球首席运营官Dave Luhr如是说, “随着南美地区、尤其是巴西经济、文化和创意产业的蓬勃发展, 我们看到了W+K在圣保罗发挥的潜力。巴西有浓厚的广告文化, 我们很期待能融入到这个全新的氛围中来。”
Icaro Doria将回到他的家乡, 成为管理团队中的执行创意总监。2010年2月之前, 他在Goodby, Silverstein & Partners工作, 担任HP和Sprint客户的创意群总监。而在此之前, 他曾在Y&R纽约担任Dell的全球创意总监以及Bacardi, Virgin Atlantic和VH1客户的创意群总监。他曾在三个不同的洲任职——从他的家乡巴西到葡萄牙, 2005年又迁往美国, 作为Saatchi & Saatchi纽约的创意总监。
Icaro的作品在业内获奖无数, 包括Cannes, the One Show, the Art Directors Club, D&AD, CLIOS, Young Guns及 AICP。在2007年, 他又被《Creativity》杂志评为世界上获奖最多的文案。
“W+K的公司文化与巴西的创意环境水乳交融。”Icaro说, “我很高兴能回到自己的家乡, 为W+K的创意招牌上再增添新的一笔。”
新任的André Gustavo Soares之前三年是圣保罗F/Nazca Saatchi & Saatchi的客户总监。在此之前, 他还担任过曼谷JWT联合利华组区域业务总监、圣保罗JWT福特客户总管以及墨西哥JWT福特客户副总裁。其他合作过的品牌还包括Nike, Honda, Carrefour, Electrolux 和Claro Mobile。他在巴西出生长大, 并在Rio de Janeiro取得了Getulio Vargas Foundation的MBA学位。之后他在圣保罗的Miami Ad School进修客户策划。
“W+K是一家世界一流的创意公司, 为那些出色的客户们提供了意想不到的作品。” André说到, “我很高兴能够得到这个机会, 把W+K的创意文化传播到巴西乃至整个南美。”
Open Soon: W+K São Paulo
Wieden+Kennedy announced that it will open an office in São Paulo, Brazil. Brazillian natives Icaro Doria and André Gustavo Soares have been appointed as the executive management team and will open the office December 1, 2010. This addition will bring the number of global W+K network offices to eight, including W+K Portland, New York, London, Amsterdam, Tokyo, Shanghai, Delhi and now São Paulo.
“For us it is always about the people, and we have nabbed two of the world’s best to open this office,” said Dan Wieden, W+K co-founder and global executive creative director. “One more to go and the leadership team will take to their desks in earnest.”
“Our network is already strong, but with this move, it will become even stronger,” said Dave Luhr, W+K global chief operating officer. “Given the economic, cultural and creative vibrancy of both the Latin America region and Brazil specifically, we are excited to see what the W+K brand can do in São Paulo. Brazil has such a rich advertising culture and we look forward to joining the community.”
Icaro Doria will return to his native country to join the management team as executive creative director. He comes to W+K from Goodby, Silverstein & Partners, where he has been group creative director on the HP and Sprint accounts since February 2010. Prior to that, he was the global creative director for Dell as well as a group creative director running the Bacardi, Virgin Atlantic and VH1 accounts at Y&R New York. His career has spanned three continents—from his native Brazil to Portugal before moving to the U.S. in 2005 to work as a creative director for Saatchi & Saatchi New York.
Icaro’s work has been recognized by numerous industry award juries, including Cannes, the One Show, the Art Directors Club, D&AD, CLIOS, Young Guns and AICP, and in 2007, he was recognized by Creativity magazine as the most awarded copywriter in the world.
“The agency’s culture fits so well with the very creative environment in Brazil,” said Icaro. “It is incredible to have the opportunity to build upon the Wieden+Kennedy brand of creative excellence while returning to my home country.”
André Gustavo Soares, who will serve as managing director, spent the past three years as account services director at F/Nazca Saatchi & Saatchi in São Paulo. Previously he served as the Asia/Amet regional category director for Unilever at JWT Bangkok, business leader for the Ford account at JWT São Paulo and VP for the Ford account at JWT Mexico. Other brands he has worked with include Nike, Honda, Carrefour, Electrolux and Claro Mobile. Born and raised in Brazil, he received his MBA in marketing from Getulio Vargas Foundation in Rio de Janeiro and studied account planning at Miami Ad School in São Paulo.
“Wieden+Kennedy is a world-class creative organization that does exceptional work for great clients,” commented André. “I am excited to have this opportunity to continue that legacy in Brazil and Latin America.”