Angry Guangzhou Grannies!

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近期由W+K上海所制作的Nike亚运会系列广告在广州市民中引起了不小的反响。

作为系列广告的一部分, 我们将这栋旧楼的一侧变成了一副超大的立体户外广告。广州的年轻人大多非常喜欢这些创意, 而老大妈们则不以为然。
看看广州电视台对此的2分半新闻报道!

The recent Nike Asian Games Campaign produced by W+K Shanghai seems to be ruffling the feathers of some local residents in Guangzhou.
While the kids love it, the Guangzhou grandmothers aren’t so keen, making complaints about the 3D OOH building takeovers we produced as part of the campaign.
Check out the 2min 30 news report broadcast on GZTV news.


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