Singapore – Waggener Edstrom Worldwide (WE) has appointed Nathan Misner (pictured) as head of its WE Studio D digital practice in Asia Pacific, in place of Melvin Yuan, who has taken a sabbatical.
Misner joined WE in 2005 and was central in building WE Studio D in its initial years.
With more than 15 years of media experience, he has experience in the entertainment business, online and traditional advertising, media metrics and viral marketing for companies including Vibe/SPIN Ventures, Barnes & Noble, San Francisco magazine and ICED Media, where he managed accounts such as Motorola, Reebok, ESPN and Sprint.
In his new role as vice president of Digital Consulting APAC, Misner will manage Studio D APAC along with regional leads – Carolyn Camoens in Singapore, Taura Edgar in Hong Kong and Jason Zhan in China.
On the plans for Studio D in APAC and in Singapore, Misner said : “We will continue to blend traditional communications with “go direct” and social media expertise, integrating creative content, dynamic design and a deep understanding of influence.”
“Nathan’s appointment into this leadership role at WE Studio D comes at an exciting time for our business. Since the practice started in Asia more than 2 years ago, awareness of digital and social media communications has exploded. With a veteran such as Nathan on board, we are poised to capitalize on the surge in demand,” Yuan said.