[上海] 魅力惠招聘Marketing Editor

Glamour Sales 魅力惠

Marketing Editor

Job Purpose:

To manage newly planned to open WeChat subscription account, to strengthen GLS fashion image on social media channels

Key Responsibilities:

  1. Actively develop and create fashion/luxury relevant content for GLS, create editorial social media content and campaign could be effectively spread out, serves the customer, elevates the brand image, shopping experience, and supports business needs
  2. Drive online traffic from wechat to GLS website, plan, monitor and optimize wechat performance (followers growth, open rate, open to click and conversion rate, ROI, etc) in daily basis
  3. Conduct daily/weekly/monthly analysis reports to review performance, conclude learning and improvement plans
  4. To be responsible for vendor/agency coordination (wechat service agency and other vendors), supervise agency on execution.
  5. Work with creative and merchandising team to choose product / brands that tells the fashion story and also aligns with GLS image as a fashion advisor
  6. Ensure optimal execution of best practices and seek improvements for wehcat and fashion content for GLS.
  7. Support social media manager to plan annual activation calendar to achieve marketing target: followers growth, website traffic and sales conversion, and focus on specific KPI: increase members activation, conversion, customer value, brand affinity
  8. Continuously observe industry trends and proactively develop actions to react to changes

Requirements include:

  • A thorough understanding of how wechat and social media works
  • Strong luxury fashion sense and passionate about fashion
  • Strong sense to visual and copy writing skills
  • Excellent communication and presentation skills
  • Strong time-management skills
  • Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously
  • Proactive, open-minded and logical thinking

Qualifications & Experience

  • University graduate or above, MKT or Fashion related degree is a plus
  • At least 2-3 years experience as fashion editor in fashion/lifestyle media
  • Excellent communication and interpersonal skills
  • Profound English for both oral and written

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有意者请投简历至:kathy.huang@glamour-sales.com.cn ,联系时请务必注明招聘信息来自于DamnDigital,谢谢。


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