北京 – GREY Group(葛瑞) 集团旗下的G2日前收购了DPI(炫创设计)在大中华区的大部分股权。

DPI是一家专门为零售空间、销售体系、体验和环境提供以购物者为基础的设计解决方案的机构。 这将加深G2在品牌建立和设计、购物者营销、促销和体验营销、数字营销、数据咨询和关系营销等多方面的服务。

DPI成立于1996年, 总部位于香港, 全职雇员超过80人。在广州和上海设有分公司, 其主要业务客户包括P&G、GSK、Mead Johnson、费雷罗、雀巢、李锦记、公仔、海尔、万宁及香港旅游发展局。

G2全球公司董事长兼首席执行官Joe Celia表示: “从行业的角度分析, 购物者营销和零售业是我们的业务增长最快的领域, 这两个领域都是G2服务项目中的核心产品。”

GREY Group及G2公司的亚太区董事会主席Nirvik Singh说, 品牌激活领域在本地区正在迅速地增长。然而, 这只是集团扩张计划的一部分。

GREY Group打算在中国和印度市场对G2 Star Echo和G2rams公司做出大量的投资。

G2 Acquires DPI, a Leading Shopper Marketing Consultancy

G2, the GLobal brand activation agency network, has announced a majority-stake acquisition of DPI, one of Greater China’s leading integrated shopper marketing consultancies. Effective immediately, DPI service offerings will be integrated into the operations of G2 Asia Pacific, a member of Grey Group.
DPI’s total shopper marketing and design solutions, which inCLude shopper-based design, retail space design, merchandising systems design, EXperiential design and environmental design, will deepen G2’s multifaceted service offering of branding & design, shopper marketing, promotional & experiential marketing, digital marketing, data consulting and relationship marketing.
Founded in 1996, DPI is headquartered in Hong Kong, with offices in Guangzhou and Shanghai, and employs more than 80 full-time staff. Key clients include Procter & Gamble, GlaxoSmithKline, Mead Johnson, Ferrero, Nestea, Lee Kum Kee, Doll, Haier, Mannings and Hong Kong Tourism Board.
“We remain committed to the continued elevation of our position as a global leader in activation marketing, and the critical Asia Pacific region remains a priority for us, ” said Joe Celia, Chairman and CEO, G2 Worldwide. “From a diSCipline perspective, shopper marketing and retail are among the fastest-growing segments of our business, and both are central to G2’s offering. The acquisition of DPI represents the latest move in our Asia Pacific growth strategy
“We are delighted to welcome DPI to the Grey Group family. It is a premier shopper marketing and design consultancy that enhances our total integrated offering in Greater China, ” said Jim Heekin, Chairman & CEO, Grey Group.
“The market for brand activation agencies is growing exponentially in Asia Pacific region and we identified DPI as best-in-class with its penetrating marketplace knowledge and quality offering, particularly in the shopper marketing and retail space, ” said Nirvik Singh, Chairman and CEO, Grey and G2 Asia Pacific. “We are dedicated to further enhancing our capabilities across the region to create and deliver even more compelling marketing programs for our clients.”
“We are confident that DPI’s unIQue and specialised shopper marketing and design offerings will add value to G2’s portfolio of services to its clients, ” said Adeline Lee, CEO of DPI. “This partnership enables us to tap into G2’s network strenGTh, as well as its depth and breadth of experience with blue-chip clients as we broaden our footprint in Greater China. In addition, we will be able to leverage proprietary tooLS like Grey and G2’s Eye on Asia – Retail study to gain vital insights into the consumer’s Purchase Decision Journey.”
The acquisition raises G2’s position as a top marketing-services agency, not only in Greater China but also throughout Asia Pacific. In recent years, G2 has seen accelerated new business and client growth across the region, while other premier investments have included the addition of G2 Star Echo and G2rams in the critical China and India markets respectively.

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