BBDO New York: GE – Childlike Imagination 我的妈妈在GE做什么



孩子的心灵永远是那么纯净无邪,而他们眼中的世界也总是充满了童话王国般的梦幻。最近GE就与BBDO联手,从孩子的视角出发,通过TVC上演了一出科幻与温情意味十足的好戏。片中的小女孩儿在谈到自己妈妈工作的时候,用天马行空的思维勾勒出一幅幅似真似幻的场景,潜水的风车,会说话的飞机,掌上医院…不过,结尾部分证明,这些并非虚幻,因为,她的妈妈在GE工作。

来源: Creativity-online
编辑: Sandy Chen@DamnDigital
(转载请注明来自:DamnDigita)

“My mom?”

“She makes underwater fans that are powered by the moon.”

“My mom makes airplane engines that can talk.”

“My mom makes hospitals you can hold in your hand.”

“My mom can print amazing things right from her computer.”

“My mom makes trains that are friends with trees.”

“My mom works at GE.”

GE同样放出了一系列平面广告,进一步突出“孩子眼中的GE”的主题。据悉,BBDO还会在今年陆续推出延续该风格的广告。

damndigital_GE_Childlike-Imagination_BBDO-NY_2014-03-01

My sister powers the world

damndigital_GE_Childlike-Imagination_BBDO-NY_2014-03-02

My dad makes Internet clouds for machines.

damndigital_GE_Childlike-Imagination_BBDO-NY_2014-03-04

My mom makes electricity.

damndigital_GE_Childlike-Imagination_BBDO-NY_2014-03-03

My dad helps doctors see inside of me.

Project: Childlike Imagination
Client: GE 通用电气
Agency: BBDO New York


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