Responsible Drinking is one of Diageo Greater China’s important Corporate Social Responsibility initiatives. Under the elegantly themed “ Lasting – Balance” Pico TBA was able to aid Diageo in bringing forth its 27 specially commissioned art pieces from Tsinghua University, in a tasteful presentation.
Pico TBA’s concept for the event was to use an ecologic-friendly material – paper tubes – for its strong link with Corporate Social Responsibility messages. The creative use these slender paper tubes with varying thickness brought key visuals and what could have been mere art display panels, and even a 3 meters high video room, to life.
The whole atmosphere allowed both viewers and media alike to take away a richer experience, that is not only beautiful, but also makes them stop and consider the message behind the evocative pieces on display.
Pico TBA’s expertise in managing event logistics and its ever-ready teams in key Chinese cities also allowed Diageo to bring these art pieces to various destinations in Shanghai and Beijing, including their very own Johnnie Walker House, to share it with many viewers.
Location: The Orange, Taikooli Sanlitun, Beijing (800 sqm)/ West Gate Mall Shanghai (160 sqm)
November 15–17, 2013 (Beijing)
December 9–15, 2013 (Shanghai)
Project: “Lasting Balance” Responsible Drinking Art Exhibition 2013
Agency: Pico TBA