[V]Thoughtful China: 通过UGC和网络视频打造品牌

本周“Thoughtful中国”教您如何通过打造网络视频内容与中国消费者互动,如何识别好的视频创作者并利用其在网络视频平台上作为关键意见领袖的作用,哪些KPI可以用来评估内容营销项目,以及中国电子媒体业与发达市场相比正处于怎样的变革中。

来源: Thoughtful China

本期特邀嘉宾:

  • Jon Cook, VML CEO & President
  • Scott Pollack, Thoughtful Media Group Executive Vice President & Managing Director, China
  • Chris Tung, im2.0 Interactive Group CEO
  • Ali Zein Kazmi, OMG China Head of Social
This week on “Thoughtful China,” learn how to create online video content that engages Chinese customers, how to identify and leverage content creators who are emerging as key opinion leaders on online video platforms, what KPIs can evaluate content marketing programs and how the evolution of China’s digital media industry compares with more developed markets.

——>点击查看DamnDigital发布的所有全想中国系列节目


Have Your Say »

Required

Required, never published