[V]Thoughtful China: 通过UGC和网络视频打造品牌


来源: Thoughtful China


  • Jon Cook, VML CEO & President
  • Scott Pollack, Thoughtful Media Group Executive Vice President & Managing Director, China
  • Chris Tung, im2.0 Interactive Group CEO
  • Ali Zein Kazmi, OMG China Head of Social
This week on “Thoughtful China,” learn how to create online video content that engages Chinese customers, how to identify and leverage content creators who are emerging as key opinion leaders on online video platforms, what KPIs can evaluate content marketing programs and how the evolution of China’s digital media industry compares with more developed markets.


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