Hong Kong, 13 February 2014—As part of a broader strategy to deliver greater value to its clients, Pico TBA Consulting Limited, a subsidiary of the global Pico Group, announces the formation of a strategic alliance in Asia with Grass Roots, the world’s leading provider of employee and customer engagement solutions.
“Over the years Pico has constantly been looking to provide greater value and a wider range of services to our clients. The prospect of working with Grass Roots , a world-class provider of unique employee and customer engagement solutions , to enhance engagement marketing solution for our clients is a another step forward in this direction.” commented Pico’s Chairman and CEO Lawrence Chia.
The arrangement will initially focus on China and will take the form of a joint sales and marketing team led by Darren Lim, Vice President of Pico TBA. This cooperative venture in China is expected to expand to the wider APAC region as both companies take advantage of Pico’s large regional footprint and the synergistic service offerings which will develop.
Grass Roots CEO Richard Bandell is equally enthused about this alliance: “We are privileged to be joining forces with Pico and look forward to working together. I believe we are making great strides with our Asia Pacific operations, and in cooperation with such a well-established regional partner, we will be able to significantly enhance the value we deliver to our clients.”