[V]Thoughtful China: 定义数字投资回报率

随着广告预算不断投向网络媒体平台,市场营销者们对责任感有着更高的要求——但是广告业是否已经准备好面对投资回报率计算方式向以销售额和定单为重心的转移呢?本周“Thoughtful中国”的嘉宾Wayne Arnold, Brent Cohen, Paul McNeill, Eugene Chew和Scott Silverman将共同探讨这一话题。

来源: Thoughtful China
(转载请注明来自:DamnDigital)

本期特邀嘉宾:

  • Wayne Arnold,Profero 创始人兼CEO
  • Brent Cohen,iClick Interactive Asia 副总裁
  • Paul McNeill,Skye Media  董事总经理
  • Eugene Chew,JWT上海 首席数字营销官
  • Scott Silverman,Ogilvy & Mather 全球董事总经理
As ad budgets increasingly shift towards online media, marketers want more accountability — but is the ad community ready to handle a shift in ROI measurement that has a bigger focus on sales revenue and purchase orders? We’ll find out this week on “Thoughtful China” from Wayne Arnold, Brent Cohen, Paul McNeill, Eugene Chew and Scott Silverman.

——>点击查看DamnDigital发布的所有全想中国系列节目


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