[V]Thoughtful China: 让大数据为您的品牌所用


来源: Thoughtful China


  • Procter & Gamble 大中华区品牌运营部数字媒体运营及创新总监,Winder Chen
  • Publicis Modem 中国区CEO,Narelle Hicks
  • Brandscreen 总裁,Stuart Spiteri
  • Mustang Ventures 合伙人,Stephen Leong
  • Brandscreen 大中华区董事总经理,Clement Tsang
Digital media is far more trackable than traditional media. Performance marketing allows advertisers to only pay for media actually consumed, enabling specific transactions and actions to be tied to costs. On this episode of “Thoughtful China,” we take a deeper look at performance marketing and how to navigate China’s complex, opaque media environment.


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