[V]Thoughtful China: 让大数据为您的品牌所用

数字媒体比起传统媒体更易追踪,而绩效营销则让广告商们仅对实际产生效应的媒体进行支付,使特定的交易行为可以与成本紧密相连。本周“Thoughtful中国”节目中,我们将对深度剖析绩效营销,探讨如何在中国复杂且不甚透明的媒体环境中前行。

来源: Thoughtful China
(转载请注明来自:DamnDigital)

本期特邀嘉宾:

  • Procter & Gamble 大中华区品牌运营部数字媒体运营及创新总监,Winder Chen
  • Publicis Modem 中国区CEO,Narelle Hicks
  • Brandscreen 总裁,Stuart Spiteri
  • Mustang Ventures 合伙人,Stephen Leong
  • Brandscreen 大中华区董事总经理,Clement Tsang
Digital media is far more trackable than traditional media. Performance marketing allows advertisers to only pay for media actually consumed, enabling specific transactions and actions to be tied to costs. On this episode of “Thoughtful China,” we take a deeper look at performance marketing and how to navigate China’s complex, opaque media environment.

——>点击查看DamnDigital发布的所有全想中国系列节目


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