Zhadina Govyadina Steak House: 与真实牛排一样尺寸的海报- 看到的就是吃到的!

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整日被PS的美食照片所吸引,见到实物后却大失所望?Zhadina Govyadina  牛排馆不再让你失望,与海报等Size的牛排为你奉上,看到的就是吃到的!

来源: I BELIEVE IN ADV
编辑: Grace Wang@DamnDigital
(转载请注明来自:DamnDigita)

 

大众的印象中广告总喜欢夸大事实,在广告Agency的协助下Zhadina Govyadina牛排馆抓住了顾客这一消费心理,将牛排的推广海报做成与实物大小相同,以真材实料赢得顾客青睐。此外,餐厅还号召顾客手拿海报去享用牛排,对比牛排实际大小是否与海报相同,并承诺如果对比的结果不满意可以免费享用牛排。

看见的就是吃到的,快去Zhadina Govyadina Steak House 享用牛排吧!

Project: Check your steak size
Client: Zhadina Govyadina Steak House
Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Designer: Natasha Kotovskaya
Photographer: Kate Bamby
Account manager: Olga Burlakova




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