Infographic: 跨媒体叙事(Transmedia storytelling)的5个步骤

damndigital_infographic_transmedia-storytelling-in-5-steps_cn-cover_2013-11

故事是这样开始的…. 曾经,营销活动是在不同的媒体上讲述相同的故事。如今,信息传递的方式将会更加迷人和身临其境——跨媒体叙事(Transmedia Storytelling)。

来源: Getty Images
编译: Sandy Chen @DamnDigital
图片汉化:Wang Qi@DamnDigital
(转载请注明来自:DamnDigital)

damndigital_infographic_transmedia-storytelling-in-5-steps_cn_2013-11-01

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