[V]Thoughtful China:在华市场营销的安全牌

本周“Thoughtful中国”节目中,奥美传媒全球运营总监Scott Silverman以赌场为喻,分享他认为在中国市场营销中的保险招数和危险策略,以及精明的广告商应该如何运用其广告经费。

来源: Thoughtful China


  • Ogilvy&Mather 全球运营总监,Scoot Silverman
This week on “Thoughtful China,” Scott Silverman, worldwide managing director at Ogilvy & Mather, uses a casino metaphor to talk about the safe and unsafe bets in China’s marketing world and where smart advertisers should be investing ad budgets.


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