OgilvyOne雅典: Tweeting Bra – 提升全球女性对乳腺癌的认识

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为了提高女性对乳腺癌的认识,一向倡导健康饮食的品牌Nestlé Fitness设计了一款基于社交媒体的bra,这算不算也赶上了可穿戴设备的浪潮呢?

http://tweetingbra.gr/en

来源:designboom
编辑:Viking Wong@ DamnDigital
(转载请注明来自:DamnDigital)

由代理商OgilvyOne雅典制作,在内衣的扣子上嵌入蓝牙感应装置,每次扣子被解开时,感应装置就会通过官方twitter(@tweetingbra )自动发布消息,提醒女性进行乳房健康检查。同时,品牌还邀请了希腊电视明星Maria Bakodimou试戴两周,为本次的活动进行宣传,用户可以通过twitter进行互动。

Project: Tweeting bra
Client: Nestle Fitness
Agency: OgilvyOne Athens, Greece

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