Wieden + Kennedy波特兰: 属于詹姆斯的时间 你休想快进

这则长达一个小时的影片记录了NBA球星勒布朗·詹姆斯典型的常规训练项目,60分钟太长想要快进?詹姆斯可不允许你这么做。

URL: https://www.youtube.com/user/poweradeus/LeBronTime/

来源: creativity online 
编译:Viking Wong@DamnDigital
(转载请注明来自:DamnDigital

由Wieden + Kennedy波特兰为运动型饮料Powerade而打造的交互式影片,在这一个小时里,你将看到詹姆斯日常的训练项目,包括跳绳、腰力训练、蹬腿、投篮等在内的训练项目。或许你会觉得看完整个训练项目会很无聊,而当你试图快进后,詹姆斯则会用一些充满智慧的言语告诫你“不能这样做”。

这是一个一开始就不能快播的视频,就像任何成功都没有捷径一样。

Project: LeBron Time
Client: Powerade
Agency: Wieden + Kennedy Portland

ECD: Joe Staples/ Susan Hoffman
Creative Director: Stuart Harkness/ Chris Groom
Copywriter: Chad Lynch
Art Director: Danny Corrales
Director of Interactive Production: Pierre Wendling
Executive Interactive Producer: Mike Davidson
Interactive Producer: Ben Sellon
Director of Broadcast Production: Ben Grylewicz
Broadcast Producer: Andy Murillo/ Katie Reardon
Tech Lead: Ryan Bowers
Studio Manager: Matt Blurn
Studio Designer: Edgar Morales/ Randall Garcia
Studio Retoucher: Amy Corcoran/ Greg Radich
Production Company: Rabbit Content
Director: +jacksonkarinja
Head of Production: Jeff Sommar
Line Producer: Gillian Marr
Production Supervisor: Larry Shure
Digital Development: Haus
Head of Production: Claudine Nichols
Director of Technology: Dino Petrone
Creative Director: Rasmus Blaesbjerg
Art Director: Steed Griffin
Senior Producer: Tracey McAvoy
Lead Developer: Jason Buzzeo
Senior Developer: Steve Scavo
Developer: Caleb Jeffrey
Editorial: Joint
Producer: Yamaris Leon
Editor: Katie Turinski/ Eric Hill
Smoke Artist: Krysten Richardson
Smoke Artist: David Jahns
VFX: W+K Motion
Executive Producer: Michael Gersten
VFX Producer: Adam Nikolaidis
3D Motion Designer: Mark Lundgren
Motion Designer/Pre Viz: David Potter
Motion Designer: Albert Yih/ Sharon Correa/ Peiter Hergert
Executive Producer: Kelly Bayett
Mixer: Charlie Keating


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