JWT阿姆斯特丹: Kit Kat – “坐”享其成的平板电脑

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当我们还在为Google与雀巢达成合作取得了「Kit Kat」商标的使用权,将Android4.4取名为KitKat感到惊讶时,作为授权方的Kit Kat已经行动起来了~

来源:JWT Amsterdam
编译:Viking Wong@ DamnDigital
(转载请注明来自:DamnDigital)

由代理商JWT阿姆斯特丹主导,在荷兰街头开展了一次户外宣传活动。他们在户外广告牌上按上了座椅,只要行人在某个特定的时间座上去,就可以获得Kit Kat提供的Nexus7平板电脑。你看视频中(下图)的人们等的多欢乐~

从1.5之后,Android 系统的名称就没有离开过美丽的甜品:

  • 1.5:Cupcake(杯子蛋糕)
  • 1.6:Donut(甜甜圈)
  • 2.0:Eclair(松饼)
  • 2.2:Froyo (冻酸奶)
  • 2.3:Gingerbread(姜饼)
  • 3.0:Honeycomb(蜂巢)
  • 4.0:IceCream Sandwich(冰激凌三明治)
  • 4.1~4.3:Jelly Bean(果冻豆)

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Project: Have a seat
Client: Kit Kat
Agency: JWT Amsterdam

ECD: Bas Korsten
Art Direction: Friso Ludenhoff
Art Direction: Maarten Vrouwes
Creative Strategist: Simon van Oldenbeek
Activation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producer: Elisah Boektje
Digital Producer: Susanne Meier


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