Webby Awards 2013 第17届威比奖最终获奖作品赏

Webby Awards 2013 第17届威比奖最终获奖作品赏
Webby Awards威比奖历来是国际公认的代表数字行业最领先和权威的国际性大奖与年度盛事之一,集合了一年之中最具有代表性的国际优秀网站、数字以及Social类优秀作品。与去年一样,我们整理了Website网站、Interactive Advertising互动广告、Mobile & App 移动与应用程序、Social社会化媒体与应用类四个大类的各项获奖作品,值得一提的,其中包含了大部分我们在其他奖项中并不那么多见的好作品。

信息来自: Webby Awards 2013 Winners
编译、整理:  Vivian  Peng@DamnDigital
Image: Wang Qi@DamnDigital
(原创内容,转载请注明来自DamnDigital)

 

Websites 网站类

 

ACTIVISM 年度最佳活动

◎ Webby Awards Winner

change-org
Change.org
URL:http://change.org/

 

ART 年度最佳艺术作品

◎ Webby Awards Winner

creator-project
The Creator’s Project
URL:http://www.thecreatorsproject.com/reel-2013/art-and-music/
Organization/Agency:Intel + VICE Media

 

ASSOCIATIONS 年度最佳组织/机构线上网站

◎ Webby Award Winner

With Art Philadelphia
With Art Philadelphia
URL:http://withart.visitphilly.com/
Organization / Agency: Bluecadet Interactive

 

BEST HOME/WELCOME PAGE 最佳网站首页/欢迎页设计

◎ Webby Award Winner

Dujour.com
Dujour.com
URL:http://www.dujour.com/2013-09
Organization / Agency: Code and Theory

 

BEST NAVIGATION/STRUCTURE 年度最佳网站导航系统设计

◎ Webby Award Winner

Clouds Over Cuba
Clouds Over Cuba
URL:http://cloudsovercuba.com/
Organization / Agency: The Martin Agency / Tool

 

BEST PRACTICES 最佳创新实践类网站作品

◎ Webby Award Winner

TED-Ed
TED-Ed
URL:http://ed.ted.com/
Organization / Agency:Seso

 

BEST USE OF ANIMATION OR MOTION GRAPHICS 年度最佳动画效果/Motion Graphic应用类

◎ Webby Award Winner

Blind
Blind
URL:http://youareblind.com/
Organization / Agency:Hungry Boys

 

BEST USE OF PHOTOGRAPHY 年度最佳摄影照片应用网站类

◎ Webby Award Winner

Humans of New York
Humans of New York
URL:http://www.humansofnewyork.com/
Organization / Agency:Humans of New York

 

BEST USE OF VIDEO OR MOVING IMAGE 年度最佳视频/影像应用网站作品

◎ Webby Award Winner

Hello Again- Beck 360 Experience
Hello Again: Beck 360º Experience.
URL:http://www.hello-again.com/beck360/main/beck360.html
Organization / Agency:Hudson Rouge

 

BEST USER EXPERIENCE 年度最佳用户体验网站作品

◎ Webby Award Winner

Tumblr
Tumblr
Organization / Agency:Tumblr

 

BEST VISUAL DESIGN – AESTHETIC 年度最佳视觉、审美设计网站作品

◎ Webby Award Winner

blacknegative
blacknegative
URL:http://blacknegative.com/#!/loader/
Organization / Agency:http://www.immersive-garden.com

 

BEST VISUAL DESIGN – FUNCTION 年度最佳功能性视觉设计网站作品

◎ Webby Award Winner

Pitchfork
Pitchfork’s Cover Stories
URL:http://pitchfork.com/features/cover-story/reader/bat-for-lashes/
Organization / Agency:Pitchfork

 

BEST WRITING (EDITORIAL) 年度最佳网站内容创作/编辑

◎ Webby Award Winner

The New Yorker
The New Yorker
Organization / Agency:The New Yorker

 

BLOG – BUSINESS 最佳商业类博客

◎ Webby Award Winner

Mashable
Mashable

 

BLOG – CULTURAL 最佳文化类博客

◎ Webby Award Winner

mental_floss
mental_floss
URL:http://www.mentalfloss.com/
Organization / Agency:THE WEEK/mental_floss

 

Car Sites & Car Culture 年度最佳汽车/汽车文化网站

◎ Webby Award Winner

Driven
Driven
URL:http://driven.urbandaddy.com/
Organization / Agency:UrbanDaddy

 

CONSUMER ELECTRONICS 年度最佳消费类电子产品网站

◎ Webby Award Winner

Coloud
Coloud
URL:http://www.coloud.com/
Organization / Agency:Oakwood Creative AB

 

Corporate Communications 年度最佳企业宣传网站

◎ Webby Award Winner

Google More than a Map
Google More than a Map
URL:http://www.morethanamap.com/
Organization / Agency:Google, Inc. & UPPERQUAD

 

 

CORPORATE SOCIAL RESPONSIBILITY 年度最佳企业社会责任宣传网站

◎ Webby Award Winner

City Forward
City Forward
URL:http://cityforward.org/wps/wcm/connect/CityForward_en_US/City+Forward/Home
Organization / Agency:IBM Interactive

 

Email Newsletters 年度最佳邮件/电子杂志网站

◎ Webby Award Winner

Artspace
Artspace
URL:http://www.artspace.com/
Organization / Agency:artspace

 

Financial Services/Banking 年度最佳金融服务类网站

◎ Webby Award Winner 

HelloWallet
HelloWallet
URL:http://www.hellowallet.com/
Organization / Agency:HelloWallet

 

FOOD AND BEVERAGE 年度最佳食品饮料类产品网站

◎ Webby Award Winner 

Shake Shack
Shake Shack
URL:http://www.shakeshack.com/
Organization / Agency:Big Spaceship

 

GAMES 年度最佳游戏网站

◎ Webby Award Winner 

angry-bird
Angry Birds Star Wars
URL:http://luxus.fi/entries/angrybirds-starwars/
Organization / Agency:Luxus

 

MOVIE/FILM 年度最佳影视网站

◎ Webby Award Winner 

Hunger Games- Capitol Tour
Hunger Games: Capitol Tour
URL:http://thecapitoltour.pn/
Organization / Agency:Ignition Interactive

 

MUSIC 年度最佳音乐网站

◎ Webby Award Winner 

VEVO
VEVO
URL:http://vevo.com/

 

NETART

◎ Webby Award Winner 

Bear 71
Bear 71
URL:http://bear71.nfb.ca/#/bear71
Organization / Agency:NFB

 

PERSONAL BLOG/WEBSITE 年度最佳个人博客、个人网站

◎ Webby Award Winner 

I'm a project manager
I’m a project manager
URL:http://www.thibaultjorge.com/
Organization / Agency:madebytj.com

 

PROFESSIONAL SERVICES 专业服务行业类网站

◎ Webby Award Winner 

workingnotworking
WorkingNotWorking.com
URL: http://workingnotworking.com/

 

Shopping 年度最佳购物类网站

◎ Webby Award Winner 

OneNike
OneNike
URL:http://judgeseyesonly.com/onenike
Organization / Agency: R/GA

 

SOCIAL MEDIA 年度最佳社交媒体网站

◎ Webby Award Winner 

Pinterest
Pinterest

 

SPORTS 年度最佳体育赛事类网站

◎ Webby Award Winner 

London 2012 Web and Mobile Site
London 2012 Web and Mobile Site
URL:http://www.olympic.org/london-2012-summer-olympics
Organization / Agency: London Organising Committee of the Olympic Games

 

TELEVISION 电视类网站

◎ Webby Award Winner 

Hulu
Hulu.com
Organization / Agency: Hulu

 

TOURISM 旅游类网站

◎ Webby Award Winner 

Hipmunk
Hipmunk
URL: http://www.hipmunk.com/
Organization / Agency: Hipmunk

 

YOUTH 青少年类网站

◎ Webby Award Winner 

pbskids
pbskids.org
URL:http://pbskids.org/
Organization / Agency:PBS

 

Interactive Advertising 互动广告类

AUGMENTED REALITY增强现实技术应用类

◎ Webby Award Winner 

Band-Aid Magic Vision
Band-Aid Magic Vision
URL:http://www.weworkweekendsforbrands.com/BandAidMagicVision/
Organization / Agency: JWT

 

BANNER CAMPAIGNS 年度最佳Banner广告整体投放Campaign

◎ Webby Award Winner 

Project Re- Brief
Project Re: Brief
URL:http://www.thisisgrow.com/awards/rebrief/campaign/
Organization / Agency: Grow / Johannes Leonardo

 

BANNER SINGLES 年度Banner广告单项最佳作品

◎ Webby Award Winner 

The Original Click
The Original Click
URL: http://www.551121615600.com/awards/2012/YT_original/eng/
Organization / Agency: AlmapBBDO

 

BEST COPYWRITING 年度最佳互动广告文案作品

◎ Webby Award Winner 

Hockey is Ours
Hockey is Ours
URL:http://awards.agencywide.com/hockeyisours
Organization / Agency:Wieden+Kennedy New York

 

BEST USE OF ONLINE MEDIA 年度最佳互动媒体应用案例

◎ Webby Award Winner 

ALB Golden Chains
ALB “Golden Chains”
URL: http://albgoldenchains.com/
Organization / Agency:ACNE Production

 

BEST USE OF SOCIAL MEDIA 年度最佳社会化媒体营销应用案例

◎ Webby Award Winner 

Curators of Sweden
Curators of Sweden
URL:http://curatorsofsweden.com/jury/
Organization / Agency:Volontaire

 

BRANDED CONTENT 年度最佳品牌传播内容创作

◎ Webby Award Winner 

UNIQLO GIF Box
UNIQLO GIF Box
URL:http://cargocollective.com/awardsubmissions/uniqlo-gif-content
Organization / Agency: Razorfish

 

Consumer Electronics & Services 年度最佳消费电子/服务类作品

◎ Webby Award Winner 

Nike+ FuelBand
Nike+ FuelBand
URL:http://judgeseyesonly.com/nike-fuelband
Organization / Agency:R/GA

 

Consumer Packaged Goods

◎ Webby Award Winner 

Nature Valley Trail View
Nature Valley Trail View
URL:http://www.naturevalleytrailview.com/judging
Organization / Agency:McCann New York

EMAIL MARKETING 年度最佳邮件营销类作品

◎ Webby Award Winner 

Air Force Priority eDM
Air Force Priority eDM
URL: http://awardurl.com/prioritycandidate/
Organization / Agency: George Patterson Y&R Melbourne

 

Food & Beverage 年度最佳食品饮料类互动作品

◎ Webby Award Winner 

Mcdonald- Our Food. Your Questions.
Mcdonald: Our Food. Your Questions.
URL:http://yourquestions.mcdonalds.ca/
Organization / Agency:Tribal DDB Toronto

 

GAME OR APPLICATION 年度最佳游戏应用或应用程序类作品

◎ Webby Award Winner 

Old Spice Dikembe Mutombo Saves the World
Old Spice Dikembe Mutombo Saves the World
URL: http://walkinstupid.com/pr/campaign/dikembemutumbo
Organization / Agency: wieden+kennedy

 

Media & Entertainment 年度最媒体/娱乐互动案例

◎ Webby Award Winner 

Piano for Peace
Piano for Peace
URL: http://www.pianoforpeace.com/award-interactivtool
Organization / Agency:DDB Tribal Group GmbH

 

MOBILE & EXPERIENCE MARKETING 年度最佳移动及体验营销作品

◎Webby Award Winner 

Nike+ FuelBand2
Nike+ FuelBand
Organization / Agency:R/GA

 

ONLINE CAMPAIGNS 年度最佳线上互动活动

◎Webby Award Winner 

The biggest Champions League Final of all time
The biggest Champions League Final of all time
URL:http://uclfinal.com/case2/
Organization / Agency:Heimat Werbeagentur GmbH

 

ONLINE COMMERCIALS 年度最佳线上商业广告

◎Webby Award Winner 

Hashtag Killer
Hashtag Killer
URL:https://www.showcasedwork.com/HashtagKiller/Anthem/
Organization / Agency:DDB NY

 

Retail 年度最佳零售行业互动作品

◎Webby Award Winner 

Pimkie Color Forecast
Pimkie Color Forecast
URL:http://kuotzu-i.net/pimkie/colorforecast/cyber/
Organization / Agency:Happiness Brussels

 

Tourism & Leisure 年度最佳旅游休闲类互动作品

◎Webby Award Winner 

KLM Be My Guest
KLM Be My Guest
URL:http://www.award-entry.nl/2012/cases/klm/be-my-guest/campaign/
Organization / Agency:DDB & Tribal Amsterdam

 

Viral Marketing 年度最佳病毒营销案例

◎Webby Award Winner 

DUMB WAYS TO DIE
Dumb Ways to Die
Organization / Agency:McCann

 

 

Mobile & App 移动及应用程序类

 

BEST USE OF DEVICE CAMERA 移动客户端影像功能应用类最佳产品

◎ Webby Award Winner

YouTube Capture
YouTube Capture
Organization / Agency:Google

 

BEST USE OF GPS OR LOCATION TECHNOLOGY GPS/地理位置服务技术应用类最佳程序产品

◎ Webby Award Winner

Google Maps for iPhone
Google Maps for iPhone
URL: https://itunes.apple.com/app/id585027354
Organization / Agency:Google

 

BEST USE OF MOBILE VIDEO 最佳移动客户端视频应用

◎ Webby Award Winner

TED-mobile video
TED
Organization / Agency:TED

 

Best Visual Design 最佳移动视觉设计

◎ Webby Award Winner

Paper Baron
Paper Baron
URL:http://www.awardurl.com/paperbaron/
Organization / Agency:George Patterson Y&R Melbourne

 

Connected Products 最佳互联类应用

◎ Webby Award Winner

Waze- Reshaping the Way We Drive
Waze: Reshaping the Way We Drive
URL:http://www.waze.com/
Organization / Agency:Waze

 

Entertainment (Handheld Devices) 最佳娱乐类应用(手持移动设备客户端)

◎ Webby Award Winner

LEGO Super Heroes Movie Maker
LEGO Super Heroes Movie Maker
Organization / Agency:Pereira & O’Dell

 

Events (Handheld Devices) 最佳活动类应用(手持移动设备客户端)

◎ Webby Award Winner

TED Connect
TED Connect
URL:http://metalabdesign.com/case-studies/ted
Organization / Agency:MetaLab

 

Experimental & Innovation (Handheld Devices) 最佳实验创新类应用(手持移动设备客户端)

◎ Webby Award Winner

The Silent History
The Silent History
URL:http://www.thesilenthistory.com/
Organization / Agency: Ying Horowitz & Quinn

 

GAMES (HANDHELD DEVICES) 最佳游戏类应用(手持移动设备客户端)

◎ Webby Award Winner

Draw a Stickman Epic
Draw a Stickman Epic
URL:https://itunes.apple.com/us/app/draw-a-stickman-epic/id555641008?ls=1&mt=8
Organization / Agency:Hitcents

 

GUIDES/RATINGS/REVIEWS 最佳生活指南/消费口碑类应用

◎ Webby Award Winner

Chefs Feed
Chefs Feed
Organization / Agency:Credible, Inc.

 

 

INTEGRATED MOBILE EXPERIENCE 最佳整合类移动体验应用案例

◎ Webby Award Winner

MAKE TV
MAKE TV
URL: http://prty.jp/dotswitch/award/en/
Organization / Agency:Party Inc.

 

LIFESTYLE (HANDHELD DEVICES)最佳生活类应用(手持移动设备客户端)

◎ Webby Award Winner

Weber Free App
Weber Free App
Organization / Agency: rabble+rouser

 

MUSIC 最佳音乐类应用

◎ Webby Award Winner

Songza
Songza
Organization / Agency:Songza

 

NEWS (HANDHELD DEVICES) 最佳新闻应用(手持移动客户端)

◎ Webby Award Winner

CNN Mobile Web
CNN Mobile Web
Organization / Agency:CNN Digital

 

NEWS (TABLET & ALL OTHER DEVICES) 最佳新闻类应用(平板及其他移动客户端)

◎ Webby Award Winner

TechCrunch
TechCrunch
Organization / Agency:AOL

 

SHOPPING (HANDHELD DEVICES) 最佳移动购物应用(手持移动客户端)

◎ Webby Award Winner

NIKEiD Mobile
NIKEiD Mobile
URL:http://judgeseyesonly.com/nikeid-mobile
Organization / Agency:R/GA

 

SHOPPING (TABLET & ALL OTHER DEVICES) 最佳移动购物应用(平板及其他客户端)

◎ Webby Award Winner

fab
Fab
Organization / Agency:Fab

 

Social Gaming (HANDHELD DEVICES) 年度最佳社交游戏类移动应用(手持移动客户端)

◎ Webby Award Winner

Nike+ FuelBand game
Nike+ FuelBand
Organization / Agency:R/GA

 

Social Gaming (Tablet & All Other Devices) 年度最佳社交游戏类移动应用

◎ Webby Award Winner

The Hunger Games Adventures
The Hunger Games Adventures
Organization / Agency:Funtactix

 

SOCIAL (TABLET & ALL OTHER DEVICES) 最佳社交应用(平板及其他客户端)

◎ Webby Award Winner

SKYPE
Skype for Windows 8
Organization / Agency:Skype

 

SPORTS 年度最佳体育竞技类移动应用

◎ Webby Award Winner

NBA Digital's NBA Game Time for iPad
NBA Digital’s NBA Game Time for iPad
URL:http://sports.turner.com/Awards/2012/NBA/GameTime/ipad/
Organization / Agency:Turner Sports

 

TRAVEL 年度最佳旅游类移动应用作品

◎ Webby Award Winner

KAYAK
KAYAK
Organization / Agency:KAYAK

 

UTILITIES & SERVICES (HANDHELD DEVICES) 年度最佳工具服务类移动应用(手持设备客户端)

◎ Webby Award Winner

dropbox
Dropbox

 

 

SOCIAL 社会化营销作品类

Celebrity/Fan 年度最佳名人粉丝类作品

◎ Webby Award Winner

Gaga's Workshop
Gaga’s Workshop
URL:http://www.digitalsurgeons.com/gagas-workshop-video-case-study/
Organization / Agency:Digital Surgeons

 

Entertainment 年度最佳娱乐类

◎ Webby Award Winner

Metropole Tweetphony
Metropole Tweetphony
Organization / Agency:Havas Worldwide Amsterdam

 

Native Advertising 年度最佳社会化原生广告类作品

◎ Webby Award Winner

Pepsi NEXT- The Extra Hour
Pepsi NEXT: The Extra Hour
URL:http://www.damndigital.com/archives/73673
Organization / Agency:The Barbarian Group

 

NEWS&INFORMATION 年度最佳社会化新闻资讯类作品

◎ Webby Award Winner

NYT
The New York Times
Organization / Agency:The New York Times

 

Overall Social Presence 年度最佳社会化平台传播应用

◎ Webby Award Winner

NASA's Curiosity Mars Rover Social Media
NASA’s Curiosity Mars Rover Social Media
URL:https://twitter.com/MarsCuriosity
Organization / Agency:NASA Jet Propulsion Laboratory

 

Promotions & Contests 年度最佳社会化传播促销案例

◎ Webby Award Winner

Old Spice Social Strategist
Old Spice Social Strategist
Organization / Agency:wieden+kennedy

 

Webby 2013完整获奖作品请移步至:http://winners.webbyawards.com/2013/

 

Webby 2012获奖作品分享(点击下图)

webby2012_awards_cover-1

 

 


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