中国上海，2013年9月5日-美国商会上海市场和媒体委员会将于9月12日，周四的晚上六点三十分到九点整，在上海雅居乐万豪酒店 (西藏中路555号) 举行 “美国商会 上海2013广告奖派对-展示全世界最佳广告”。我们邀请你共同参与这个关于第60届戛纳国际创意节得奖作品的派对之夜。
在这场晚会上，首先将由Y&R中国区创意官及亚太区艺术总监Nils Andersson简要地介绍戛纳创意大奖颁奖典礼对于中国来说的重要性和相关性。接着，伟门中国区执行创意总监Chris Jones将分享在非传统项目，包括数字和直效两个类别中，他最喜爱的获奖作品。接着，Nils会再次回来，向大家着重介绍另人艳羡的电影奖的得主们。电影奖总共吸引了3,125部影片参赛，最终却只有92位获奖者，仅仅有11个金奖。
- 19:00 “What is Cannes?: Canne’s Importance, China Relevance and How Campaigns are Judged” – Nils Andersson, Chief Creative Officer of Y&R China
- 19:20创意广告案例一：Direct, Cyber, Titanium and Promo – Chris Jones, Executive Creator Director of Wunderman China
- 20:15创意广告案例二： Film Craft and Film – Nils Andersson, Chief Creative Officer of Y&R China
- 21:00 活动结束
About the Speakers:
Nils Andersson is the Chief Creative Officer of Y&R China. Having cut his teeth as a fencer in the British Olympic squad, he turned to advertising, where he became an internationally renowned art director, having won no less than 12 Cannes Lions, as well as over 120 awards at all of the major international advertising awards shows.
In 2004 he joined Ogilvy & Mather as Greater China Executive Creative Director, transforming them into one of the most awarded agency groups in the entire WPP network. As a result, in 2008 he was runner-up as Media Magazines Asia Creative of the Year. And his client, Motorola, was awarded Asia Brand of the Year. In 2009 he moved to Y&R, continuing to create highly awarded work with his ‘Let’s GAP together’ campaign, which also won the Asia Brand of the Year accolade for GAP China. And at this year’s Cannes, Y&R Beijing became the most shortlisted agency in China.
Chris Jones is the Executive Creative Director for Wunderman China. For more than 25 years, Chris has been seeking unique creative challenges around the globe. From his origins in the United Kingdom he has been driven to experience working in different culture on some of the world’s leading brands. From London to Paris, Hong Kong to Sydney, Amsterdam to Shanghai, Chris has been at the forefront of creativity and innovation at agencies such as EuroRSCG, Ogilvy and DDB.
Chris comes to Wunderman with a rich experience in digital, activation and direct marketing on clients such as Philips, Unilever, IBM, American Express, McDonald’s, Volkswagen, Volvo and many more blue-chip clients.
***“美国商会 上海2013广告奖派对-展示全世界最佳广告”与戛纳国际创意节并没有相关联，隶属于或所支持的。 ***
Steven Paul Bielinski， Program Coordinator AmCham Shanghai